Challenge

Our client faced a significant technical SEO hurdle; a low number of indexed URLs severely restricted their organic reach. The existing website structure was not conducive to an aggressive local SEO campaign, hindering their ability to capture location-specific search demand. A key pain point was the over-reliance on branded search traffic, which accounted for more than 80% of their organic clicks. This indicated a substantial missed opportunity for non-branded keyword visibility across their market and within specific geographical locations.

The Perfect Singapore Chocolate Cake

Approach

Our strategic planning centred on addressing the root cause of the indexing issue. We planned to create dedicated, optimised store pages for every location, each one built to best-practice SEO standards. This foundational work was supported by a comprehensive technical audit aimed at implementing onsite SEO best practices across the entire domain. A core element of this strategy was understanding how Primal’s targeted content creation, focused on location-specific keywords, would build a robust online presence. We also prepared an aggressive link building outreach plan to enhance domain authority.

Results

Execution involved the meticulous rollout of our strategic plan. We began by building and optimising hundreds of individual location pages, ensuring each was primed for indexation and local search visibility. This systematic approach, coupled with enhanced product and category URL structures, directly addressed the client's low-indexation problem. We demonstrated how Primal’s content and technical enhancements led to a near-doubling of organic traffic and keywords within 12 months. This effort, alongside a focused link building campaign, has cemented the client's position as the industry leader in organic keyword performance.

x2.4

New Users Increase

x3.3

Product Revenue Increase

x7.6

KW Revenue Increase