Firstly what are Facebook ads? Facebook ads appear on the news feed on both mobile and desktop. As well as the right column on the desktop version of Facebook. With Facebook now boasting well over 2 billion active users, it has become a prime location to get a brand's products in front of the eyes of potential customers. By utilising that massive audience, it has become quite a standard business practice to do some Facebook Marketing. Facebook ads service offers a wide array of features that allow you to specify who sees your ads based on location and selecting your desired demographic. Facebook ad services can be a potent tool if executed correctly, that can return an exceptional success rate and a high ROI. What's even better is that it's a known fact that Facebook ads are one of the cheapest forms of advertising available today that empowers brands to reach precise target demographics.
The Facebook Ads Management platform is incredibly robust by allowing marketers to target their desired audience by gender, age, location, buying habits, interests, language and a heap of other criteria. When it comes to Facebook advertising, all of these ingredients make it vital a part in driving your ads in the most effective way possible, ensuring your campaigns cross paths with the potential customers that you want to convert. After you have built a customer profile of the type of audience you are trying to reach, you have the choice for your ad to show up on the sidebar or in the newsfeed of your desired users. Once done, you're all set and ready to go, just leaving you to set a budget and bid on either each click or every thousand clicks. At first, this entire process can be quite daunting and overwhelming, but in fact, it's easy, convenient, and most importantly, it produces the results you want. To get the best results, you can use a Facebook advertising agency like Primal, so you’d be in good hands with the best in the industry.
Managing your Facebook marketing is quite a satisfying experience. Well, what’s great about managing your Facebooks ads is that it's all done in real-time, that means that you can do it from wherever, and you won't have to be confined to the desktop version. For the entirety of your campaigns lifecycle, Facebook will show you analytics and metrics, so you know exactly how your Facebook ad is performing. Not only that, but the platform also shows you detailed information about your target audience. It highlights what demographics are performing the best allowing you to adjust and tweak your campaign when you feel. Another handy feature that allows for excellent control is that you are never locked into a campaign. If you think that your ad is underperforming, you can bring your current campaign to a halt. Another great feature that can come in handy is the ability to import your customer's email and addresses. This allows you to directly target your existing customers and customers who are similar to them or have a similar taste in product.
Facebook ads can be quite daunting for any new user that’s not well versed in this landscape. If not implemented correctly, ads will have next to no impact on your marketing strategy. If done correctly by professionals, the sky's the limit in terms of growth for any brand. At Primal, we are experts in the subject of Facebook ad services and will handle the heavy lifting for you. Our award-winning Facebook ads agency has a proven history with countless reputable brands that we can deliver the results efficiently and effectively. With an in-house team of professionals who are well-versed in the Facebooks ads ecosystem that can deliver campaign set up, stunning and eye-catching visuals, copywriting, targeting and budget assistance, we make it easier to reach your marketing objectives. We use a data-driven and innovative approach that has enabled Primal to become one of Southeast Asia's premier Facebook ads company.
With Facebook being such a popular social media around the globe, it's hard to find people who don't have an account. The reach that Facebook spans, tops the charts as opposed to other social channels. This makes Facebook ads an excellent option for enterprises to leverage that massive reach and tap into a global market with endless possibilities. With Facebook continuing to grow, this brings about an opportunity where more significant and broader audiences can be targeted, and brand awareness can be increased by targeting ads in strategically placed geographic locations. By using an +audience of that size, you will see a spike on your ROI. Primal prides itself on being an industry-leading Facebook agency. With our passionate team, we utilise our combined expertise and knowledge of the Facebook ads ecosystem to see to it that your marketing objectives are met and that your message is communicated effectively to the right audience.
OGAWA has been doing great in their CPAS campaign with the increase in competition from other brands running ads, OGAWA was looking to elevate their campaign performance even more. At the same time, as pandemic has taken a toll in traditional media and affected in-store traffic, marketing for OGAWA has shifted heavily on digital marketing.
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.