Facebook Advertising In Malaysia For Leads And Orders
Primal is a Facebook ads agency in Malaysia and a Meta Business Partner, designing Facebook and Instagram campaigns around leads and online orders, with the creative tested and the results tracked to each ad.
Partner Status
Meta Business Partner
Brands That Work With Primal On Paid Media
Creative Now Decides Who Sees Your Ads
Facebook advertising in Malaysia now runs on Meta’s automated campaigns, such as Advantage+, which choose much of the audience themselves from your conversion data and your creative. Narrow interest targeting matters less than it did, and the ads people respond to decide where the budget goes. Primal designs Facebook campaigns around several tested creative concepts and accurate conversion tracking, so Meta’s system learns from real leads and orders.
What Our Facebook Ads Services Cover
As a social media advertising agency in Malaysia, Primal runs Facebook ads in 6 parts. The media strategy sets which come first for your account.
- Account StructureCampaigns, ad sets and ads arranged by objective, audience and creative, with enough budget in each ad set for Meta’s system to learn.
- Conversion TrackingThe Meta Pixel and server-side conversion tracking set up and checked, so each lead and order is recorded against the ad that brought it.
- AudiencesPast customers, site visitors, lookalike audiences and broad targeting, chosen for the people who buy from you in Malaysia.
- Creative TestingImage, video and carousel ads in several concepts, tested against each other, with new versions added when results drop.
- Landing PagesClicks sent to landing pages on your own site, where each enquiry or order is recorded in your analytics and your customer records.
- ReportingLeads, orders, cost per acquisition (CPA) and return on ad spend (ROAS), reported against the agreed targets.
Where Your Facebook Ads Can Run
One Meta campaign can show ads across Facebook, Instagram, Messenger and partner apps. We pick the placements that bring enquiries and orders at the lowest cost.
Facebook And Instagram Feeds
Image, video and carousel ads in the main feed, between posts from friends and pages.
- Image
- Video
- Carousel
Reels And Stories
Full-screen vertical video and images between Reels and Stories on Facebook and Instagram.
- Vertical video
- Full screen
Marketplace
Ads among Facebook Marketplace listings, seen by people who are shopping.
- Product ads
Messenger
Ads that open a chat in Messenger, for brands that answer enquiries by message.
- Click to Messenger
Audience Network
Ads in other apps and sites that partner with Meta, to reach the same audience outside Facebook.
- Apps
- Partner sites
Find Facebook Interests For Your Audience
Search 1,534 Meta interests by name and see the audience range of each one, then pick the ones that fit your buyers. With Advantage+ audience, the interests you add work as suggestions that show Meta where to start.
Open The Interest FinderHow Primal Facebook Advertising Works
Five stages, from the tracking your account needs to a strategy that changes with the results.
Tracking
The Meta Pixel, server-side conversion events and your analytics checked, so every lead and order is recorded before spend increases.
Results From Our Advertising Work
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Air Filtration
AAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsStrategy, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study
An Award-Winning Facebook Ads Agency
Primal’s paid media work has won regional awards, including Gold for Excellence In Social Media Marketing at the Marketing Excellence Awards.
See All Awards- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- SilverExcellence In Personalisation MarketingMarketing Excellence Awards Malaysia
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistLead Generation Agency Of The YearAgency Of The Year Malaysia
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
Advertising Services At Primal
Each paid channel has its own page, from Instagram to Meta’s Collaborative Performance Advertising Solution (CPAS) for Shopee and Lazada stores. An integrated team manages them within a unified budget.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Ads For Brands Beyond The Klang Valley
Primal Malaysia’s advertising specialists work from Mercu 2 in KL Eco City, Kuala Lumpur, with brands across the country. A campaign can target one state, one city such as Johor Bahru (JB), or the area around each of your branches, with ads in English and Bahasa Malaysia where your buyers use both. To see which interests Meta offers for your audience before a campaign starts, open our Facebook Interest Finder.
Open The Facebook Interest FinderYour Facebook Advertising Questions Answered
How will you structure our Facebook ad account?
Each campaign has one objective, such as leads or purchases. Under it, ad sets hold the audience, budget and placements, and each ad set runs several ads with different creative. Primal keeps the number of campaigns and ad sets small, so each one records enough conversions for Meta’s delivery system to learn which people to show your ads to.
Is Facebook advertising worth it for a business in Malaysia?
It is worth it when you have a clear offer and can record what happens after the click. Facebook reaches people before they search, which suits new products, local services and online stores. The drawbacks are creative that tires quickly and results that are hard to judge without tracking, so the strategy covers new creative and conversion tracking from the start.
Do you use Facebook lead forms?
Primal sends ad clicks to a landing page on your own site instead. A lead form inside Facebook fills in the person’s details for them, which tends to bring more enquiries of lower quality, and the lead stays in Meta until someone exports it. A landing page lets the buyer read more before they enquire, and the lead goes straight into your own records.
How do I choose a Facebook ads marketing agency?
Ask for case studies with figures from Meta campaigns, who will manage your account day to day, how leads and orders are tracked back to each ad, and whether the agency is a Meta Business Partner. A Facebook advertising company that reports only reach and clicks cannot show what your spend returned.
Are you a Facebook ads agency for JB and Penang businesses too?
Yes. Primal works with brands across Malaysia from our Kuala Lumpur office, and a campaign can target Johor Bahru, Penang or the area around each of your branches.
How much does Facebook advertising with Primal cost?
Media management for Facebook advertising starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative your campaigns need. Scope is set after a 30-minute call. See our guide to Facebook Ads costs in Malaysia.
Speak To Our Facebook Ads Team
A 30-minute conversation with a senior media specialist about your Facebook advertising, your tracking and the results you want from the spend.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.