For modern retail businesses, digital marketing has become critical to the sector. Millions of brands now utilise e-commerce platforms like Shopify and WooCommerce to improve their online conversions, while these can also have a hugely positive impact on brick-and-mortar sales. If your retail brand has so far avoided digital marketing, it’s likely putting your business at a considerable disadvantage. To generate success in the current retail landscape, you have to know what motivates your customers and develop a strategy that includes numerous digital touchpoints. With a carefully considered approach, digital marketing significantly boosts traffic, conversions and brand visibility, both online and in your physical storefront.
Social media has become an outstanding tool for retail brands. But with the landscape so saturated with competition, forward-thinking retail companies need a detailed digital marketing campaign that’s going to make their brand stand out. Across Facebook, Instagram, Twitter and Pinterest, retail brands can leverage users through organic content and paid advertisements to reach both new and old customers. If you develop a sharp strategy that engages your target market and effectively showcases your products, it’s possible to dramatically boost your sales figures and achieve long-term success.
The retail industry is vastly different to even a decade ago. And that’s left many brands playing catchup as they try to adapt to the new way of doing business. That means launching a thorough digital marketing strategy that creatively approaches not only social media platforms and email subscribers, but also a wealth of other online locations where customers can be reached. This kind of omnichannel customer engagement has a large impact on retail success, as businesses that reach people across 6-7 touchpoints retain up to 90% of customers, compared to only 30% that don’t. With a comprehensive approach to digital marketing, your brand can enhance its reputation and convert customers.
It’s no secret the majority of website traffic now comes from smartphones compared to desktop computers. For brands operating in the retail space, this means you need a mobile-friendly website that’s fast, easy-to-navigate and naturally funnels customers through the checkout process. Meanwhile, you also need to ensure your brand looks just as good on mobile as it does on desktop. By developing a mobile-first website that elegantly displays your imagery and content, it naturally encourages customers to shop with your business.
Depending on your business goals and specific products, the ideal approach to digital marketing campaigns differs between companies. However, there are numerous essential features you should strive to include. Loyalty programs keep customers coming back again and again, while guest posting on external websites helps spread brand awareness. It’s a great idea to highlight positive reviews, create a keyword-driven FAQ and implement live chat on your website, while you can also utilise User-Generated Content (UGC) and YouTube videos to showcase products and services. Meanwhile, optimised product pages, blog content and case studies push your brand up the search rankings and attract your target market.
Search engine optimisation (SEO) is hugely important to brands in the retail industry. By increasing the visibility of your business on search engines, you can boost organic website traffic and convert more customers. To achieve great results from SEO, you need an analytical approach as detailed customer data is key to creating a strategy that works. If your brand has a keen understanding of what your ideal customers type when they search, you can embed keywords into your product pages and blog content to attract these high-quality leads. Plus, if you track how customers browse your website and interact with your social media, you can develop a tailored strategy that learns from previous customer habits.
Social media provides an incredible resource for savvy retail companies. Endless potential customers conduct searches for products and services every day on these platforms. By optimising your Facebook profile, Instagram feed and e-commerce store, you can build a strategy around these searches and attract new customers. With a balanced approach that fuses powerful keywords with top-notch content, it’s possible to enhance your search rankings and increase conversions. Meanwhile, developing a campaign around social media ads can be highly cost-effective. Backed by a talented digital marketing agency, your brand can use Facebook and Instagram ads to successfully target your audience. This generates more sales and spreads brand awareness to customers across the internet.
In recent years, there have been countless changes to the e-commerce and social media landscape. This has left many retail brands struggling to figure out what approach to digital marketing will reach their customers, achieve their goals and generate profit. That’s why many businesses turn to experienced digital marketing agencies like Primal. Based in Kuala Lumpur, our expert team can put your brand on the road to success. Across hundreds of successful campaigns, we know what it takes to effectively present your products and reach your customers.
As an award-winning digital marketing company, we know that every business is different. We’ll develop an approach that works around your brand’s unique attributes to achieve your goals. Using a variety of research-driven techniques, we’ll dive into your website and social media data to create a strategy that drives engagement and improves your search engine rankings. Meanwhile, we’ll also deliver regular reports about your competition’s approach to the retail section as we look to outshine your rivals and attract their customers. As a result of our cohesive campaign, your brand will increase its influence and boost its bottom line. Contact Primal to find out how we can generate a campaign that gets results.