At its core, Search Engine Marketing (SEM) is a paid marketing strategy businesses use to increase their business discoverability factor on search engine results pages (SERPs). The basics of SEM consist of selecting your target keywords, bidding on those keywords, and measuring the performance of your ads. By advertising on search engine results pages (SERPs), companies are able to connect directly with consumers who may already be searching for their product or service. Brands select keywords that are relevant to their offering so that interested users click their ads instead of competitors' ads. It’s crucial for businesses to select high-quality keywords so that they are not wasting marketing dollars on clicks that aren't likely to result in sales.
Then, through the Ad Auction system, which is based on the Max CPC Bid, Quality Score and Ad Rank thus determining the ads that get displayed. Search Engine Marketing isn’t a one size fits all strategy. Every day, our team analyses and optimizes each account to increase online visibility in the most beneficial way.
When it comes to using SEM, you will find that your ads are usually placed above organic results. This is because SEM usually has more power over organic results due to its superior visibility. The first result that appears on Google’s SERP is often the one clicked by users; as a result, by placing your business in front of them at the right time, visitors are more inclined to check out your website. However, this type of ad is often clearly labelled as an ad, and users know exactly what kind of companies are typically advertised through SEM.
Your Google Adwords could be specifically targeted based on factors including demographics, geography, schedule and device. These ad groups are then only shown to those matching your target audience as per the demographic. You can preset the schedule and make sure the ads appear at a specific time and day. As for device targeting, you can make the ads appear on devices your target demographic is hooked. These tactics and targeting are what carve the success of a search engine marketing campaign.
SEM networks can be challenging to evaluate and track if you're not familiar with the Google Ads marketing terminology and tactics. Thus, a qualified search engine marketing agency in Malaysia might help you make sense of your data analytics, leaving you to focus on what works for your business. With the aid of an expert staff of internet marketing professionals, these agencies simplify SEM and every digital marketing technique while you just sit back and watch the results unfold.
The SEM networks do allow you to evaluate and track your campaign's performance, but understanding what to do with the data if you're unfamiliar with digital marketing terminology and tactics can be difficult. That's where a qualified search engine marketing agency in Malaysia might come in handy. With an expert staff of internet marketers driven to provide results for clients, take the mystery out of SEM and other online marketing techniques.
As a leading Google Ads Agency in Malaysia, we employ a data-driven approach to digital marketing. We stand by the motto of "When our clients succeed, we succeed" since the methods we suggest to clients are all tried and tested methods used for the Primal brand itself. With our digital marketing specialists backing your campaign, expect transparency in all results and budget matters. Our SEM strategy has been proven effective for our clients, evident from our 5-star Google reviews. Reach out to Primal Malaysia and find out how we can take your business to the next level.
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.
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