Search Engine Marketing (SEM) Agency In Malaysia
Primal is an SEM agency in Malaysia that runs pay-per-click (PPC) ads on Google beside your search engine optimisation (SEO), so both work from the same keyword data and the same lead targets.
Brands That Choose Primal For Search And Advertising
Paid And Organic Results Share One Page
On Google, the ads and the organic results sit on the same page for the same search. When paid search and SEO are run apart, ad budget can go to terms you already rank well for, and the keyword data from your ads never reaches the SEO strategy. Primal runs both as an integrated search engine marketing program. The terms that convert in paid search decide which pages SEO creates next, and paid budget goes to the terms where your organic rankings are still weak.
What Our SEM Services Cover
Our search engine marketing work has 6 parts, run by an integrated team across paid and organic search. The strategy sets which come first.
- Keyword ResearchSearch terms grouped by intent and value, in one list shared by your paid search and SEO work.
- Search AdsGoogle Search campaigns with ad copy, ad assets and bids set for the terms most likely to bring a lead or an order.
- Shopping And Performance MaxProduct ads and Performance Max (PMax) campaigns for online stores, run from an accurate product feed.
- Search Engine OptimisationTechnical fixes, page updates and content for the terms worth ranking for organically, chosen with the paid search data.
- Landing PagesPages matched to each group of search terms, checked for load speed, tracking and form completion.
- Search ReportingClicks, leads, revenue and return on ad spend (ROAS) from paid and organic search in a unified report, by keyword group, against the agreed targets.
SEO And Paid Search Compared
The two channels show on the same results page and work in different ways. Run together, each one covers the other’s gaps.
| Area | SEO | Paid Search | Run Together By Primal |
|---|---|---|---|
| When Results Start | Usually after months | Days after launch | Included. Paid search brings enquiries in the first weeks while the SEO pages start to rank. |
| Cost Of A Click | No cost per click | You pay for each click | Included. Ad budget goes to the terms you do not rank for yet, not to the ones you already hold. |
| When Spend Stops | Rankings keep bringing visits | Ads stop showing | Included. Organic rankings cover the terms you hold, so paid budget can go to new ones. |
| Keyword Data | Clicks and impressions in Search Console | Which terms bring leads, within days | Included. The terms that convert in paid search decide which pages SEO creates next. |
How Primal SEM Works
Five stages that run paid and organic search from one keyword list.
Research The Keywords
One keyword list for paid and organic search, grouped by intent, monthly searches and the value of a lead.
Results From Our Advertising Work
Air Filtration
AAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsStrategy, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study 
Parenting
Mothercare28.53x ROAS On Google Ads In 12 Months28.53xReturn on ad spend on Google Ads1.1MNew users22.10%Increase in first time purchasersSearch and Performance Max campaigns to capture high-intent demand and maximise ecommerce conversions.View case study 
Maternity Retail
Mamaway527% ROAS Achieved In 2 Months527%Return on ad spend (ROAS) achieved111%Increase in revenue29%Decrease in cost per acquisition (CPA) with RM 67A paid media strategy across Google Search, Google Shopping and social ads, focused on driving online revenue.View case study
An Award-Winning SEM Agency
Primal’s search work has won regional awards, including Gold for Search Marketing Agency Of The Year at Agency Of The Year Malaysia.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- ShortlistedBest Small PPC AgencyAPAC Search Awards
- FinalistLead Generation Agency Of The YearAgency Of The Year Malaysia
Search Marketing Services At Primal
Paid and organic search each have their own pages. An integrated team runs them together.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI search and SEO solution for Google rankings and AI citations, run as an integrated program.
An SEM Agency In Kuala Lumpur
Primal Malaysia works from Mercu 2 in KL Eco City, Kuala Lumpur, with 15 people in Malaysia and colleagues in our Bangkok and Singapore offices. As an SEM agency in KL, we write search ads in English and Bahasa Malaysia where your buyers search in both, and set location targeting by city or by a radius around each branch, so spend goes to searches near the places you serve.
Your SEM Questions Answered
Should I run SEO and PPC at the same time?
For most brands, yes. Paid search brings enquiries while SEO rankings grow, and once a term ranks well organically, its paid budget can go to terms where you do not rank yet. Running both with one PPC agency in Malaysia also means one keyword list and a unified report.
Should I start with SEM or SEO?
Paid search can show your ads as soon as a campaign is approved, and you pay for each click. SEO takes weeks for technical fixes and months for competitive terms, and the visits it brings carry no cost per click. Brands that need enquiries now usually start with paid search and begin SEO at the same time.
Is search engine marketing worth it for a brand in Malaysia?
It is worth it when people search for what you sell and you can track the lead or order a click produces. Compare the monthly searches for your service and the cost per click with the value of one customer.
How do I choose an SEM marketing agency in Malaysia?
Ask how the agency links paid search to SEO, how conversions are tracked and reported, and for case studies with return on ad spend or cost per lead. Primal is a Google Premier Partner, and our PPC services in Malaysia are run by the same team as our SEO.
Can you take over a Google Ads account we already run?
Yes. We review the existing account and its conversion tracking first, then keep the campaigns that bring leads and change the rest.
How much does search engine marketing with Primal cost?
Media management for search engine marketing starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative they need. Scope is set after a 30-minute call. See our guide to Google Ads costs in Malaysia.
Speak To Our Search Team
A 30-minute conversation with a senior search specialist about your paid search, your SEO and the keywords that matter to your revenue.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.