TikTok’s rapid upward trajectory means it’s now one of the world’s leading social media platforms. Featuring an estimated 800 million monthly users, the video-sharing platform lets people share 15-second video clips that can be combined for a total of 60 seconds. The platform is hugely popular amongst Millenials and Generation Z, but as TikTok continues to grow, it’s user base is consistently getting older. This means TikTok is increasingly great for reaching a wide range of people, although it remains the perfect place for products and services aimed at young people.
TikTok For Business is where brands can organise their digital marketing campaigns. Here, you can configure TikTok ads, which have proven remarkably useful when backed with detailed customer information. By understanding what TikTok users want to see, alongside a strategy that navigates the intricacies of the platform’s algorithms, it’s possible to develop a productive approach that attracts your target market. With TikTok now available in 154 countries, finding a TikTok marketing solution that engages your desired audience can lead to outstanding success.
As TikTok has gone from strength to strength, technologically savvy brands have profited from a host of new advertising avenues. Perhaps the platform’s greatest benefit is that it gives brands the rare chance to engage directly with the traditionally elusive youth market. But if your company is going to reap the rewards from its marketing efforts, you have to develop a detailed approach that resonates with your target market. The ultimate goal is to dramatically increase engagement with your videos by attracting views, likes and comments, however, this is easier said than done.
By partnering with Primal’s talented team, our TikTok agency will assess your business and determine a strategy that’s going to engage your target market and increase brand awareness. Our TikTok advertising methods see us develop a variety of content ideas that complement your overall digital marketing strategy, ensuring your video content reaches high-quality users and encourages them to seek out your brand. TikTok might be famous for its singing and dancing videos, but we can show you how there are endless other ideas that achieve great results.
For brands looking to build their following on TikTok, several different approaches are possible. Many companies create their own brand channel and post video content ranging from product showcases and user-generated content to comedy skits and follower challenges. By teaming up with a TikTok media agency like Primal, we can develop entertaining ideas that your audience is going to love.
A sharp marketing agency for TikTok always includes influencers in its digital strategy. With the platform’s most popular users enjoying millions of engaged followers, if your brand partners with the ideal influencer that shares your target market, it’s possible to significantly boost your brand’s visibility, reputation and conversions.
Display advertising is also particularly valuable on TikTok. Brands can design video ads that range from three to 60 seconds, while native In-Feed ads are embedded within playing videos or in the recommended queue. Finally, our TikTok agency can show you how Branded Hashtag Challenges and Effects increase your reputation amongst a young audience.
As brands have found reaching their target market difficult across social media, a talented TikTok marketing agency like Primal can show you why the platform has emerged as a great alternative. By developing a digital strategy that leverages the platform’s massive user base, brands can use amusing and informative campaigns to attract new customers. To reach TikTok users, video content can be paired with appropriate hashtags, capitalising on growing trends that get your videos seen by more people. Plus, appealing video captions can add your brand’s personality.
A keen approach to TikTok marketing always features music and sound. Primal’s fingers are on the pulse of what’s trending across the platform, as we design video content that’s bound to grow your follower count and overall engagement. Our superior TikTok advertising agency will get your brand up to speed on the latest social media platform, as we take what makes your brand unique and use it to outperform your competitors. By representing your brand as fun and approachable, it’s possible to earn loyal customers and generate more profit.
