The digital landscape has become so congested that capturing the attention of your online audience requires a considered approach. Influencer marketing is a method that’s proved highly effective in cutting through the noise, pairing your products and services with a popular or highly respected industry figure. With celebrities and business leaders using their platforms to give your business a boost in popularity and credibility, this means more people discover your brand and want to test it out. In the age of social media, influencer marketing has become one of the best ways to reach new customers that find value in your products and services.
Across product placements, endorsements and recommendations, influencers have become key avenues to spread your brand message. If you prepare your business with a carefully considered marketing strategy that incorporates influencers, these brand representatives can break new and profitable ground in terms of your audience. Through influencer marketing, more people see the benefits of your products and engage with your business, which can lead to dramatically increased growth and revenue.
Influencer and Key Opinion Leader (KOL) marketing are undoubtedly similar, but there are a few critical distinctions that make a big difference. Influencer marketing is based on working with people who have developed huge followings on the likes of Facebook and Instagram. These platforms provide them with valuable influence over how their fans view certain products and want to spend their money. For an influencer marketing agency like Primal, these much-loved influencers can be incredibly useful for spreading brand awareness and increasing traffic.
Alternatively, KOL marketing sees brands work with people who are recognised for their expertise within a certain sector. This method of brand marketing is particularly popular in China, with possible collaborations ranging from business and science leaders to fashion, food and pop culture stars. Although many do, KOLs don’t always have massive followings like influencers. However, due to their extremely respected status, working with KOLs builds trust within your industry and spreads your message to highly relevant potential customers. Primal’s expertise as a leading KOL marketing agency can deliver your brand results.
To achieve influencer and KOL marketing success, you need to work alongside the perfect brand partner. As perhaps the most important factor behind your campaign’s effectiveness, reflect on your current brand image and consider the people that already interact with your business. This information will help you choose someone to represent your brand. Don’t just pick the person with the biggest following in your industry. Instead, consider an influencer or KOL where their personality matches the tone of your business. This should result in a logical marketing campaign that generates traffic and conversions.
Once you’ve identified the perfect influencer, you need to develop a marketing plan that’s going to engage their following. There are many possibilities, but some of the most successful methods include sponsored content campaigns, product reviews, ambassador programs and brand mentions. If you’re looking to launch a new product, attract a new audience or revamp your branding, an influencer and KOL marketing strategy can give your brand the boost it needs.
For influencer marketing in Malaysia, Primal is your number one choice. If you’re not sure how to get your campaign off the ground, our influencer marketing company can design and guide your strategy from the very beginning. For both big and small businesses across virtually every industry, Primal’s talented marketing strategists will pair your brand with a fitting influencer and showcase the very best of your business.
Primal is the superior choice for influencer marketing in Kuala Lumpur for good reason. Across campaigns for hundreds of leading local and international businesses, we’ve helped a variety of top-notch brands increase brand awareness and sales. If you choose to work with Primal, we’ll find out what makes your business special and build our award-winning strategies around these factors. This way, we’ll match your products and services with the ideal figure in your industry, developing a razor-sharp strategy that outmatches your competition and leads to success.
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.