Earned Media Value
Campaign 1
Impressions
Number of total impressions for the post or campaign
Engagements
Number of total engagements for the post or campaign (likes, comments, shares)
CPM
What is your average Cost-Per-Mille from past paid campaigns or industry benchmarks?
CPE
What is your average Cost-Per-Engagement from past paid campaigns or industry benchmarks?
Investment
How much did you invest in this influencer, campaign or post?
Impressions Value
The value of the total number of impressions based on CPM
MYR
0
Engagement Value
The value of the total number of engagements based on CPE
MYR
0
Media Value Post
The value of the total number of Impression Value and Engagement Value combined
MYR
0
Media Value Total
This is the total of all of your earned media value
MYR
0
Earned Media Value
Your return on influencer investment
0
%
| Campaign Name |
Impressions |
Engagements |
CPM (MYR) |
CPE (MYR) |
Investment (MYR) |
Impressions Value (MYR) |
Media Value Post (MYR) |
Media Value Total (MYR) |
Earned Media Value |
| Campaign 1 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 % |
|
|
Total |
0 |
0 |
0 % |
All Media Value Post
MYR
0
All Media Value Total
MYR
0
All Earned Media Value
0
%
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*Any information calculated by Primal's EMV Calculator serves as a guide ONLY and does not under any circumstances represent guaranteed results. Results produced by Primal's EMV Calculator have no legal bearing on contracts between Primal and our clients. Primal reserves the right to update the formulae used within Primal's EMV Calculator at any time, without notice. Primal assumes no responsibility for any losses that arise from dependence on or reference to Primal's EMV Calculator.
