Digital Marketing Agency in Kuala Lumpur

A digital agency is a company that provides a range of services in the areas of web development, design, digital marketing, and digital communications. The agency can take up clients from any type of business depending on their expertise and size.

For example, Primal serves start-up companies, small and medium enterprises (SMEs), large international corporations, and also B2C or B2B brands. A digital agency may be specialised in several areas or it may be a full-services digital agency providing end-to-end digital solutions.

A full-services digital agency offers end-to-end solutions for your online brand. It is a one-stop solution for your every digital initiative from marketing to website design and even online business development. This type of company will take on a business idea and help you define goals and objectives, identify target audiences, develop marketing strategies, build online presence, provide customer insights, and come up with future recommendations to scale your business.

If you feel you're not getting the most from your online marketing efforts, you'll probably want to hire a respected digital marketing agency (like Primal) to help you stand out in a competitive market. But where do you start looking? Firstly, you’d need a basic understanding of marketing terms and niches so you know which agency would fit you.

Different agencies would have different strengths, specialisations, and industry expertise, so pick one that works. However, as a rule of thumb, a digital marketing agency should offer robust social media marketing, content marketing, and also SEO services. 

Their experts and staff should be on top of feed algorithm updates on different marketing channels, and have robust knowledge on the best practices used to reach different target audiences depending on the objective.

They should also be able to offer in-depth and meaningful content ideation and execution along with best SEO practices. The agency you select should be experts on on-page, off-page, and technical SEO - SEO services are commonly acknowledged as the core of digital marketing.

Aside from technical know-how, well-respected agencies are proud of the work they do. You should look out for case studies of previous clients they’ve worked with. Here, the size of the client’s organisation does not matter as much as quantifiable and tangible results from implemented strategies and campaigns - make sure they openly showcase these statistics. 

Lastly, it goes without saying that a good agency should have a well-designed website and come up in the first few pages of a Google search. Asking your industry friends would also help you choose the right digital marketing agency for you.

Hiring a digital marketing agency cuts cost and time that you would otherwise need to spend to develop an in-house marketing team. As a result, you’d be able to focus on running your business operations. 

An agency would also have specialists and experts who are on top of the latest trends and technology so your business will stay abreast of all the fast and unpredictable changes in the digital arena. They can reach more channels and propose new ideas. After all, you’d be working with a team of knowledgeable experts, especially if you pick an agency that is experienced in your specific niche or industry. 

Everything is also measured and recorded systematically - you should be able to see where and how your marketing budget is being spent and the ROI. 

No need to crack your head thinking about technical terms like SEO, PPC, ROAS, CTR, CPC, CPM, and etc. All you need to do is sit back, relax, and stay true to your vision and goals. You navigate the ship, and we sail it!

A digital agency can improve your visibility online through end-to-end digital solutions - from digital marketing (SEO services, pay-per-click advertising, social media marketing, content marketing) to website development (UX/UI design, web hosting, web performance).

When used in tandem and executed properly depending on marketing objectives, these strategies are statistically proven to attract new customers and increase sales revenue.

Not convinced? Global retail e-commerce statistics show that more than a third of users will buy a product or a service within five days of a Google search. Meanwhile, direct email marketing to segmented customer groups (based on information like purchase history or browsing activity) drove a 760% increase in revenue. Online stores with a social media presence attract an estimated 32% more sales.

With these numbers, many businesses are understandably putting immense effort into improving their online presence. A good digital agency will be able to help you stand out in a highly saturated online market. They can also maximise your ad-spend by identifying and reaching customers that are more likely to purchase your product or service while raising awareness to attract new ones.

A digital agency like Primal offers services such as:

Digital marketing: Strategising, executing, monitoring, and optimising digital marketing campaigns, including social media marketing, pay-per-click (PPC) campaigns like search ads or display ads, content marketing, e-mail marketing, and data analytics.

Web design and development: UX/UI design, website copy, usability testing, website optimisation, web hosting.

E-commerce development: E-commerce marketing, E-commerce SEO, Shopify, Woocommerce, Magento SEO.

SEO: SEO audit, SEO content, link-building.

Branding: Brand strategy, brand messaging, brand style guides, reputation management.