Google Shopping Ads Management In Malaysia
Primal is a Google Shopping ads agency for online stores in Malaysia, running product feeds, Shopping and Performance Max campaigns reported on revenue and return on ad spend (ROAS).
Brands That Rely On Primal For Search And Advertising
Shoppers Compare Products Before They Click
Shopping ads show the product photo, the price and the store name before anyone clicks, so the click comes from a shopper who has already seen what you charge. Whether your products show at all depends on the product feed in Google Merchant Center, with titles, prices, stock and images that Google can match to a search. Primal fixes the feed first, then sets Shopping and Performance Max campaigns around the products and margins that matter most to your store.
What Our Google Shopping Services Cover
Our Google Shopping ads work in Malaysia has 6 parts. The plan sets which come first for your store.
- Merchant Center SetupYour Google Merchant Center account, store verification, shipping and returns settings, and the link to your Google Ads account.
- Product Feed OptimisationProduct titles, descriptions, categories, identifiers and images improved, so Google can match each product to the right searches.
- Feed FixesDisapproved products and warnings fixed, with the prices and stock in the feed matched to your store.
- Shopping CampaignsStandard Shopping campaigns grouped by brand, category or margin, with bids set by the value of each product.
- Performance Max For RetailPerformance Max (PMax) campaigns run from your feed across Search, YouTube, Display and Gmail, with product groups and audience signals set by the plan.
- Revenue ReportingRevenue, ROAS and cost per order by product and category, reported against the targets in the plan.
Awards For Our Paid Search Work
Primal’s paid search work has won regional awards, including Gold for Search Marketing Agency Of The Year at Agency Of The Year Malaysia.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldPerformance MarketingMarketing Excellence Awards
- FinalisteCommerce Marketing Agency Of The YearAgency Of The Year Malaysia
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- ShortlistedBest Small PPC AgencyAPAC Search Awards
Ecommerce Advertising Services At Primal
Shopping ads sit beside the rest of your ecommerce marketing. Each part has its own page, run by one team.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Ecommerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Ecommerce
More online orders from search and ads, planned as one program for your store.
How A Primal Google Shopping Program Runs
A 5-stage program that starts with your product feed and ends in revenue by product.
Review The Feed
Your product feed and Merchant Center account checked for disapprovals, missing fields and unclear titles.
Results From Our Advertising Work
Maternity Retail
Mamaway527% ROAS Achieved In 2 Months527%Return on ad spend (ROAS) achieved111%Increase in revenue29%Decrease in cost per acquisition (CPA) with RM 67A paid media strategy across Google Search, Google Shopping and social ads, focused on driving online revenue.View case study 
Retail
PURAS5.21x ROAS For Its Hero Product In 2 Months197.37%Increase in Meta conversion61.14%Increase in Google return on ad spend (ROAS)137.5%Increase in blended ROASMeta Advantage+ Shopping alongside Google Performance Max and Search campaigns, to reach high-intent users and maximise conversions.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
Your Google Shopping Questions Answered
What do your Google Shopping services include?
Merchant Center setup, product feed fixes and optimisation, Shopping and Performance Max campaigns, conversion tracking with order values, and reporting on revenue by product.
How long until Google Shopping ads bring orders?
Products can show once the feed is approved and the campaign is live. Bidding needs several weeks of order data to settle, and a steady return on ad spend usually takes a few months of feed and bid changes. The plan sets targets by month.
Should I run standard Shopping or Performance Max campaigns?
It depends on your catalogue and your data. Standard Shopping gives more control over which products get budget, and Performance Max reaches YouTube, Display and Gmail from the same feed. The plan sets the mix from your margins and conversion data.
Do you also run ads for Shopee and Lazada stores?
Yes. We run Shopee in-platform ads and Collaborative Performance Advertising Solution (CPAS) campaigns, which send Meta audiences to your store on Shopee or Lazada, and report marketplace orders beside your own store’s revenue.
How do I choose a Google Shopping agency?
Ask how the agency fixes feed problems, how it groups products for bidding, and for ecommerce case studies with revenue or return on ad spend. Primal is a Google Premier Partner and runs Google Shopping ads in Malaysia from our Kuala Lumpur office.
How much does Google Shopping with Primal cost?
Media management for Google Shopping starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative the plan needs. Scope is set after a 30-minute call. See our guide to Google Ads costs in Malaysia.
Speak To Our Shopping Ads Team
A 30-minute conversation with a senior specialist about your product feed, your margins and the products that should get budget first.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.