Content Marketing Services Written For Buyers And Search
Primal is a content marketing agency in Malaysia that plans and writes service pages, guides and articles from what your buyers search for, and structures each one for Google rankings and for citations in AI answers.
Visibility Across
- ChatGPT
- Gemini
- Perplexity
Brands That Work With Our Marketing Agency
Buyers Read Before They Enquire
Before a buyer in Malaysia contacts a supplier, they read service pages, guides and reviews, and more of them now read the answers that ChatGPT, Gemini and Google AI Overviews write from those pages. Google ranks and AI tools quote the pages that answer a buyer’s question clearly and accurately. Our content marketing services plan each page from search demand, write it for the buyer and report the rankings and enquiries it brings, with AI citations tracked beside them.
What Our Content Marketing Services Cover
Content marketing at Primal has 6 parts, planned as one program with your search engine optimisation (SEO). The plan sets which come first for your site.
- Content PlanKeyword research and the questions buyers ask, matched to one page per search, in English and Bahasa Malaysia where your buyers search in both.
- Service And Product PagesThe pages that take enquiries and orders, written to match the commercial searches for what you sell.
- Guides And ArticlesBlog guides that answer the questions buyers ask before they contact a supplier, each linked to the service page it supports.
- SEO Content WritingSEO content writing in Malaysia from a brief for each page, with the title, headings, internal links and structured data set while the page is written.
- Content For AI AnswersA direct answer near the top of the page, clear headings and facts with their sources, so ChatGPT, Gemini, Perplexity and Google AI Overviews can quote it.
- Updates And ReportsExisting pages updated when their rankings drop, with rankings, organic enquiries and AI citations reported for each page.
An Award-Winning Content Marketing Agency
Primal’s content and search work has won awards in Asia, including Silver for Content Marketing at the Marketing Excellence Awards.
See All Awards- SilverContent MarketingMarketing Excellence Awards
- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- SilverExcellence In Multilingual MarketingMarketing Excellence Awards
- BronzeBest eCommerce Campaign Content MarketingAsia eCommerce Awards
- ShortlistedBest Use Of Content Marketing LargeGlobal Search Awards
Search Services At Primal
Content is one part of a search program. Each part has its own page, and one team runs them together.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Malaysia.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
One search plan across several countries and languages, with the right page shown in each market.
Link Building
Links from relevant Malaysian and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
ElevateSEO™
Primal’s AI search and SEO solution for Google rankings and AI citations, run as one program.
Content In English And Bahasa Malaysia
Buyers in Malaysia search in English and in Bahasa Malaysia, and the words they type differ between the 2 languages. Primal Malaysia works from Mercu 2 in KL Eco City, Kuala Lumpur, and researches keywords in each language separately. Each page is planned and written in the language buyers use for that search, with the Malay terms taken from what people type into Google.
How A Primal Content Engagement Runs
A 5-stage engagement model, from the searches your buyers make to pages that are published, measured and updated.
Research
The searches and questions your buyers have in English and Bahasa Malaysia, and the pages that rank and get cited for them today.
Results From Our Search Programs
Food Retail
Mahnaz Food342% Increase In Organic Purchases In 6 Months+342%Increase in organic purchases+352%Increase in organic revenue94%Keywords ranking on 1st pageAfter a technical review, Primal created a bilingual content strategy in English and Malay, targeting commercial and educational keywords.View case study 
Payments
Curlec89% Increase In Organic Traffic In 6 Months89%Increase in organic traffic225%More keywords on page 1231%More keywords in the top 3An SEO program with blog articles, link outreach and forum answers for Curlec by Razorpay in Malaysia.View case study 
Fashion Retail
Polo Haus93.24% More Revenue In 8 Months56.71%Increase in new users68.89%Increase in keywords within the top 10087.67%Increase in website page viewsAn on-site search review, recommendations and on-site and off-site fixes brought more impressions, clicks and a higher click-through rate.View case study
Your Content Marketing Questions Answered
What do your content marketing services include?
Service and product pages, category pages, blog guides and articles, question-and-answer pages and updates to the pages you already have. Each one is planned from keyword research, written in English and Bahasa Malaysia where your buyers search in both, and structured for Google rankings and for citations in AI answers.
How do you decide what content to write?
Primal starts from search data and from the questions your buyers ask your team. Good content answers one search clearly, matches the type of page Google already shows for that search and is accurate on facts and dates. SEO content is the same writing your buyers read, with the keyword research, title, headings and internal links planned before the first draft.
Do you write public relations (PR) articles and advertorials?
Both are available as separate services. A PR article is coverage an editor chooses to publish, earned through digital PR as part of our link building service. An advertorial is a paid article the publisher labels as sponsored, run through native advertising. Content marketing covers the pages on your own site that both of them link to.
How long does content marketing take to show results?
Updates to pages that already rank can change their positions within weeks. New pages for competitive searches usually take several months, and links from other sites help them rank. The plan sets targets by month, so you can see which pages are gaining before the most competitive terms rank.
How do I choose a content marketing company in Malaysia?
Ask to see pages the company has written with the rankings and enquiries they brought, who writes and who reviews each piece, whether they write in Bahasa Malaysia as well as English, and how results are reported for each page. Be careful with any company that promises a first-place ranking.
How much does content marketing with Primal cost?
Content marketing at Primal runs inside an ElevateSEO program, from RM5,500 a month. The fee depends on how many pages and markets the plan covers and how much content and link work it needs. Scope is set after a 30-minute call. See our guide to SEO costs in Malaysia.
Speak To Our Content Team
A 30-minute conversation with a senior search specialist about your site, the questions your buyers ask and the pages that would answer them.
Request A ConversationPrograms from RM5,500 a month.
Other Services You May Be Considering
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.