The e-commerce landscape has been booming for years now, with top brands in just about any sector you can think of having a digital presence. To develop a business that’s going to not only survive, but also thrive in this highly competitive industry, your brand is going to need an effective digital marketing campaign. If you want to improve your standing in the e-commerce world, finding a solution that attracts your target market, increases your visibility and converts customers is going to take some work. However, with the right approach, it’s entirely possible to enhance your online channels to achieve outstanding results.
The worlds of e-commerce and digital marketing are intrinsically linked. To increase the success of your online sales, having a comprehensive approach to digital advertising is imperative if your products and services are going to resonate with your ideal audience. By generating a marketing campaign that takes your established channels and uses several digital tools to improve them, you can significantly grow the reputation of your brand and create long-term success. Just some of the strategies you can build around include: affiliate marketing, content marketing, email marketing, influencer marketing and social media marketing.
Successful digital marketing campaigns are always built around a brand’s unique needs. By following a research-driven strategy that’s informed by data on your target market’s demographics, alongside your ultimate business goals, it’s possible to achieve exceptional results. Meanwhile, you also have to consider how your business size, location and industry impacts how you stack up against the competition. With a carefully considered campaign that’s focused around a selection of potent digital marketing methods, your brand can soar above and beyond its expected click-through rates, conversion rates and overall website traffic.
Alongside a host of techniques that improve organic traffic, it’s important to generate a detailed approach to paid media. This helps drive more customers to your e-commerce store. Using platforms like Google and Facebook, brands can create targeted ads that capitalise on keywords, customer demographics and competitor research. Paid approaches like display ads and sponsored social media posts increase the number of high-quality leads being exposed to your brand, leading to a significant boost in traffic and conversions.
Converting customers is the goal of every e-commerce business. However, forward-thinking brands realise once this is achieved, there’s a great chance to build an ongoing relationship that secures long-term loyalties. By providing an outstanding e-commerce shopping experience that creates happy customers, your brand will benefit from great reviews that help grow your brand’s reputation. These customers will act as ambassadors for your business, telling friends and family about your products and ensuring you can count on them to return again in the future.
Finding the right path forward is a complicated process when it comes to digital marketing. There are endless online tools that each require a high level of expertise to gain great results from, meaning the learning curve is simply too strong for many budding brands. That’s why many companies choose to partner with an experienced e-commerce digital marketing agency like Primal. We have the necessary knowledge to assess the current state of your business, generate an approach that outmatches your competition and deliver an excellent ROI.
If you choose to partner with Primal’s talented team, we’ll ensure your products and services reach your desired target market by developing a campaign around the most effective digital platforms. Whether that means generating powerful social media campaigns, selecting impactful influencers or creating high-quality blog content, we’ll find a way to attract your target market and boost conversions. Based in Kuala Lumpur, Primal’s award-winning team will keep a close eye on your campaign. Plus, we provide regular reports and analysis on the success of our strategy, helping your brand improve its future profits. Contact Primal to find out how our digital marketing strategies will greatly enhance your e-commerce brand’s visibility, traffic and conversions.
It’s the age of the Internet, so what do you mean your business doesn’t have a social media page? However, social media isn’t the only aspect; your business should be tailored to e-commerce and thus produce e-commerce marketing strategies. These strategies bring you potential clients who have expressed interest in your business. So with the sheer amount of companies being present in social media nowadays, how do you stand out from your competitors and appeal directly to your target audience?
If it’s your first time in this landscape, it might be overwhelming, but don’t worry, that’s why we’re here! With a reputable digital marketing agency like Primal Malaysia, learn our skills that have been personalised for your business, including search engine optimisations. From understanding and targeting your intended audience directly, we know just how to take your brand to the next level.
You can never go wrong with appealing directly to your target market as one of your main strategies. These strategies rely on the market of your products to attract your target demographic. However, you would need a different point of view to reach out to this group and here’s where a digital marketing agency like Primal Malaysia comes in. With personalised e-commerce marketing strategies, attract customers and boost sales simultaneously.
Several factors can determine the strategies that can be applied to your business. These include the industry, target market, business level, and even location. Only when these factors have been determined, you can set targets, goals and KPIs to achieve with appropriate digital marketing strategies. When presented with a slew of solutions, go for quality over quantity, as overuse of these strategies may do your business more harm than good. With Primal, we present you not only with appropriate strategies but also with goals and how you can achieve them.
affiliate marketing has gained popularity with the rise of online shopping. Affiliate marketing refers to the introduction of your business with established marketers or affiliates who have direct contact with your target market. When Web 2.0 started developing, the communication between businesses and affiliates developed. These marketers bring their own marketing strategies to convert customers into sales. When they successfully reach their objectives (which is what you set for them), they will be paid an appropriate amount of commission.
Now, choosing an affiliate team is as important as building your company from the ground up. A prominent stance you should know is that you don’t need an affiliate who doesn’t generate sales for you. As a risk-free, results guaranteed method, affiliate marketers tend to choose pay-per-sale to attract and convert customers.
Why has content marketing maintained its relevance all through these years? Well, simply because it shows credible results, appealing directly to your customers. As you improvise on search engine optimisation, an important aspect to consider is that the content you put out should resonate with your target audience. You gauge this by researching keywords your customers are most likely to search, thus leading them to the products you offer. These keywords can be integrated organically into your content, whether ad copies, blog posts or headlines, to rank higher on SERPs (Search Engine Result Pages).
Speaking of blogs, don’t ever underestimate the effectiveness of long-form content on raising your business’ rank on Google. Besides harnessing the power of SEO, you also expose your customers to your products and services with the necessary information, creating credibility for your brand. Or, you could also use SEO in short, informative videos with a DIY or a how-to approach to your products. At Primal Malaysia, we dedicate several content marketing strategies tailored to your brand and your target demographic.
While it may be as old as digital marketing itself, email marketing campaigns are still adaptable to your business in the 21st century. You might think, how does email marketing trump over social media? Well, that’s the beauty of email marketing! You can separate your target market by their interests with the drip marketing approach. When your customers are divided as such, you can approach them as “prospective buyers, loyal customers etc”.
At Primal, we know how important email marketing is simply because of the sheer number of people across the globe who still use their email daily. What more, with personalised emails, you could achieve first rate ROIs through a fantastic opening rate. Imagine your target audience just went from a small demographic to approximately a 3.9billion people across the globe! So, with Primal, we know exactly how to create email marketing campaigns to develop several stages of potential customers for your brand.
Amidst many digital marketing strategies, influencer marketing is one of the most critical strategies to raise your brand awareness. Influencer marketing is reaching out to celebrities on social media who have amassed a following from the content they’ve produced. You should determine which influencers’ content are in line with your brand’s core values. You might assume that influencers are only popular on Instagram, but the truth is that influencers are spread across various social media platforms; the only thing that differs is their content and followers.
Before hiring influencers to promote your brand, you should remember that just because they have a large follower base doesn’t mean that your target demographic resonates with their content. When you consider the influencer’s relevance, reach and resonance, only then you can view them to represent your brand. Remember, the audience turn to influencers for a transparent and honest review, so that is how you should appease to your target audience as well.
Imagine harnessing the power of gossip to good use? Well, that’s basically what referral marketing is all about! Existing customers are rewarded with discounts and exclusive promo codes when referring your products to their friends and acquaintances. This not only increases your tribe of like-minded customers and in-relation sales, but it also creates a group of loyal customers who are eager to refer the products as they’re aware of the rewards that await them. Brands like FoodPanda have long used this method to refer their friends to the app with the promise of discounts on their future orders.
In this sense, you’re hiring marketing managers for a fraction of cost, and you know that your product is getting an excellent word of mouth. Think from your customer's perspective, you wouldn’t recommend a product to your family members and friends without trying, testing, and trusting the products yourself. When they trust your products and wish to recommend them, they know how to appeal directly to those they’re about to recommend it to. With Primal Malaysia at your side, we can help you design an intricate sure-fire success referral marketing campaign that will bring you a boatload of new and loyal customers.
The presence of social media has indefinitely transformed how people engage with brands and businesses online, especially so in the e-commerce space. Brands are competing against hundreds and thousands of competitors to convince customers to purchase from their website. Social media platforms such as Facebook, Twitter, TikTok, Pinterest, and Instagram, are providing online businesses with a multitude of in-depth analytical and marketing tools so that online businesses can attract engaged audiences that may be interested in your products and/or services. With social media marketing strategies generating amazing results for online businesses to no end, taking a data-driven approach may just be the best way to dominate online platforms and stand out amongst your competitors.
Getting started with social media marketing can be a struggle as there are a handful of platforms that features millions of online users. Avoid creating content for every single online platform available as you potentially spend a huge chunk of your budget on platforms that may not even consist of your target audience. Determine where your core market resides and focus on those platforms. Develop and design a social media ad campaign that will effectively deliver exceptional results. Social media is a great way for you to connect with your desired audience and share your company values. You can also promote your products and/or services, generate sales as well as website traffic. Work with Primal’s team of social media experts to see how you can better engage your audiences the way they engage with your business.
Implementing SEO to rank higher on search engines does not happen overnight, it takes a long time to improve SEO rankings organically. However, e-commerce brands can bypass this time-consuming process with the help of search engine marketing (SEM). SEM involves various paid advertising methods to position your brand’s website at the top of search engines result pages when relevant keywords are entered by online users. Attract potential customers through pay-per-click (PPC), Google Shopping, and display ads with SEM. As most paid advertising methods only require you to make payment when someone clicks on the ads, paid ads have a great ROI. With Primal’s team of SEM experts running targeted campaigns for you, your business will generate even more conversions than before.
Offering unbeatable reach, the majority of SEM campaigns are organised through Google Adwords. In the e-commerce context, working with an experienced e-commerce marketing agency such as Primal can highly benefit your business as our team of specialists are able to develop an effective yet engaging campaign around your products and services. In addition to that, our experts will also ensure that your marketing campaigns are directly targeted to your target market. Primal is capable of creating keyword-rich ads based around search intent with our data-driven campaigns to successfully engage interested customers. Observe first-hand how Primal can deliver an SEM campaign that achieves all your e-commerce marketing goals and more.
It is not easy to compete with large corporations in today’s industry, especially for small and medium-sized e-commerce businesses. However, you can compete and grow your customer base if you develop an effective valuable loyalty programme that will retain your existing customers. To ensure that your customers feel valued and appreciated, offer a loyalty scheme that includes exclusive discounts, gifts, and more. Convince your customers to sign up for them as soon as they enter into your website. You may also provide an incentive for when customers purchase your products or when they share your business on their personal social media. With a loyalty programme, you can help your business retain existing customer as well as give your online sales a boost.
Launching your loyalty program is not as simple as just rewarding your customers for making purchases from your business. There are a range of factors such as what kind of actions (sharing, purchasing, etc) will be rewarded with points, how much points will be awarded for such actions, as well as deciding the threshold to earn loyalty points. Additionally, you will also have to provide some benefits for customers that engage with your loyalty programme, as this will also impact your business positively. Let Primal assist you in developing a valuable loyalty programme to start getting your customers to sign up immediately.
Online reviews are essential for long-term business success, whether e-commerce or not. Positive reviews help take interested potential customers to the next step in deciding whether to purchase from your business. A positive review on Google or other sites can do wonders to your business. Statistically speaking, 84% of people rely on online recommendations as much as they do their family and friends while 68% of online customers will decide on whether to buy from your after reading a total of six reviews. Therefore, leaving your customers happy and satisfied is key to increasing conversions. Provide such exceptional customer service that will encourage your customers to voluntarily leave a positive review online. Work alongside Primal so that your online business can achieve plentiful positive reviews which will also help to increase your search engine rankings.
Alongside brand loyalty and trust, online revies are a great way for improving SEO. When your happy customers leave a comment or review to praise your business, it is highly likely that they will include the name of your business and its products, therefore increasing the visibility of your business within searches online. An increase in Google Reviews can exponentially boost the reach of your business’ Google My Business page, helping your brand to stand out amongst competitors. A great way to earn brand reputation is to reply to all sorts of comments; positive and negative reviews present an amazing opportunity for you to highlight your company’s transparency and willingness to improve your customer service.
The majority of online users get frustrated when they encounter a poorly conceive website. If your online store has an unattractive design or broken links, it is a guaranteed that your potential audiences will lose interest and simply click out of your website. Approximately 75% of online customer reported that they make judgements about a business solely based on their website’s appearance. With a seamless and elegantly designed platform, it will help your online store generate traffic and sales as well as to increase returning customers in the future. Even the very best-selling products needs to be backed up with a website that will effectively showcase their specifications and benefits. Fortunately, Primal’s team of expert designers are here to help you do exactly that. We will make sure your website is fully optimized and accessible across all kinds of devices.
One of the most important marketing strategies in the e-commerce industry is having a responsive website design. By providing your visitors with a seamless shopping experience from your homepage till checkout, customers can focus on your products and services rather than getting frustrated with your site. If your website will be including pictures (which it should), they should be of high-quality that are attention-grabbing while showcasing the advantages of your products. A detailed FAQ page that explains shipping and returns information concisely is also highly beneficial to your online store. Primal will ensure that your customers have a wonderful shopping experience on your site, which in turns boosts website traffic and increase conversion rates.
As more and more customers switch from using desktop computers to mobiles for web searching, the preference of using smartphones to browse the internet has become increasingly powerful. This essentially means that your e-commerce business may lose out on a large portion of potential customers if your website is not mobile-friendly. Having a responsive website makes its easy to browse on smaller screens such as tablets or smartphones. However, creating a mobile-friendly website is easier said than done. You will need to showcase your product and ensure that your content translates between different devices. Besides that, you will also need to consider how your customers physically manoeuvres their devices. All of which calls for an expert’s touch. With Malaysia’s leading marketing agency working alongside your business, rest assured that your business will have a top-notch mobile-friendly site as our experts create a streamlined mobile shopping experience for your customers.
There are various e-commerce marketing factors to consider when creating a mobile-friendly site. It has been researched that 40% of customers will abandon a webpage if it takes more than three seconds to load. To avoid losing audiences due to slow web page load time, you need to have a highly optimised platform. Call-to-action buttons are also an element to prioritise when building a mobile-friendly site. A strong and attention-grabbing CTA will increase the likelihood of converting your audiences into paying customers. Primal’s experts can help your business implement a multitude of mobile-first changes that will boost your conversion rates while leaving your audiences satisfied and impressed.
The perception that local marketing only works for brick-and-mortar businesses is incorrect. E-commerce businesses that implements local marketing can bring their businesses to the next level as they are able to convert a substantial part of their customer base. However, it is essential to conduct a thorough analysis so that a host of local marketing campaigns can be carried out at the very best location. As your competitors put all of their focus towards online marketing, a local perspective to your campaigns will put you at an advantage. With Primal’s help, your business can leverage on the untapped potential of your customer base and the local area.
For a local marketing campaign to be successful, a marketer has to know where to physically reach and convert their customers. By reviewing your customer demographics and determining where the majority of your customers are based in, you could organise physical events and promotions at their location. A campaign backed by data such as the types of products/services that your customers are most interested can be highly effective and produce exceptional results. Even if your target audience is located in a metropolitan area, providing them with options of picking up their orders or other cheaper shipping is a great way to attract their attention. An innovative and data-driven marketing campaign with a local approach will open up countless opportunities to develop on relationships with your customer base as well as to generate a profit.
The journey doesn’t stop after successfully completing just one transaction on your online store. Truth be told, that is only the starting point of a long and fruitful relationship between your business and that customer. With sales from establish customers accounting for approximately 65% of business’ sales, re-engaging with these group of customers are much easier compared to outreach marketing campaigns. Additionally, it costs 5-25 times less to develop a marketing strategy centred around customer retention as opposed to one aimed to acquire new customers. There are a wide range of marketing strategies to ensure that people are aware of your brand’s existence as well as to re-engage and re-ignite their interest with your products and/or services.
An approach that has worked over and over again is the implementation of a thorough and detailed communications calendar. Based on your audiences’ latest interaction with your business, you can segment and create an email list for re-engagement purposes. Maintain frequent engagement with you customers and convince them to explore your latest range of products with an extensive calendar. As mentioned beforehand, e-commerce marketing strategies such as loyalty programmes, social media marketing, and referral systems can also help to retain your customer base. By working closely with Primal’s team of digital marketing experts, establishing a strong and effective ongoing customer engagement can be achievable.
With the global estimate of about 2 billion people online shopping on their devices, it is crucial that your business is more than ready to adapt to the digital world for long-term success. However, developing a robust digital marketing ecosystem is no easy task. There are a million and one ways to build an effective marketing campaign, as well as various digital marketing tools to master. That’s where experienced digital marketing agencies like Primal comes into play. Rise above the increasing number of competitors with marketing campaigns that will actually deliver results.
It was expected that e-commerce brands were to make up ~15.5% of all retail sales in 2020. As the world gain greater internet access and the rate of businesses digitizing their brands increasing, your business will need ad campaigns that can effectively highlight your products and/or services. Equip your business with a range of proven digital marketing strategies that includes loyalty programmes, mobile-first website design, and email marketing and prepare for the digital landscape. As a renowned digital marketing agency in Malaysia, Primal will work closely alongside your brand and analyze strengths and weakness to ensure that your marketing campaigns generate a profitable ROI.
The rapid increase of e-commerce presence in more and more businesses means that your company must come prepared with various marketing techniques to compete and stand out amongst the crowd. Partnering up with an experienced team of digital marketing professionals will give your company the upper hand of quickly determining the suitable platforms to reach your target audience and market. By consulting with us and implementing our recommendations, you will observe an increase in website traffic as well as quality leads and conversions. From engaging new audiences to getting customers to make a purchase, you’ll notice an immediate difference with our proven methods.
To ensure that you thoroughly understand how our campaigns work to benefit your company, Primal provides extensive and transparent reports that details the inner workings of our marketing strategies. As adjustments are made on a regular basis to improve campaign performance, we can be flexible and adapt quickly to capitalise on emerging/current trends in the digital marketplace. Primal’s experienced team can provide your company with innovative strategies and a much-needed edge in the overcrowded online world. Contact Primal’s team of specialists today and discover how our e-commerce marketing solutions can help your business dominate online platforms.
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