Google Ads Management Services In Malaysia
Primal is a Google Ads agency in Malaysia and a Google Premier Partner, running Search, Shopping, Performance Max, Display, YouTube and Demand Gen campaigns against your lead and revenue targets.
Brands That Work With A Google Premier Partner
Google Now Sets More Of The Bids
Google Ads now sets more of the bids, placements and audiences automatically, from the conversion data your account sends it. When that data records page views or repeat form submissions as leads, the system spends more on clicks that never become customers. As a Google Ads management company, Primal checks your conversion tracking first, then sets the campaigns, ads and bids around the leads and orders that are worth the most to you.
What Our Google Ads Services Cover
Our Google Ads pay-per-click (PPC) services in Malaysia cover every campaign type. The plan sets which ones fit your buyers.
Search Campaigns
Text ads on Google Search for the terms your buyers type, with bids set by the value of each lead or order.
- Text ads
- Google Search
Shopping Campaigns
Product ads with a photo and a price, run from your Google Merchant Center product feed.
- Product ads
- Merchant Center
Performance Max
Performance Max (PMax) campaigns across Search, YouTube, Display, Gmail and Maps, set up with the feeds, assets and audience signals they need.
- Search
- YouTube
- Display
- Gmail
- Maps
Display And Demand Gen
Image ads across sites and apps in the Google Display Network, and Demand Gen ads on YouTube, Discover and Gmail.
- Display Network
- Demand Gen
- Discover
- Gmail
YouTube Ads
Video campaigns on YouTube planned for reach or for action, measured against the same targets as search.
- Video
- Reach
- Action
What Google Automates And What Primal Adds
Google Ads now sets bids and creates some ads on its own. It learns from what the account tells it.
| Area | Google Ads On Its Own | With Primal |
|---|---|---|
| Bids In Each Auction | Included | Included. Primal sets the bid target and the budget for each campaign. Smart Bidding then sets the bid in each auction. |
| Ads And Assets | Included | Included. Ads and assets written by the integrated Primal team, in English and Bahasa Malaysia where your buyers search in both. |
| Real Leads Recorded As Conversions | Not included | Included. Conversion actions in Google Ads and Google Analytics 4 (GA4) checked, so bidding learns from real leads and orders, not page views. |
| Account Structure | Not included | Included. Campaigns grouped by product, service or location, each with its own budget and bid target. |
| Search Terms Reviewed | Not included | Included. Search terms reviewed every month, and searches that never become customers excluded. |
- Done
- Not done
How A Primal Google Ads Program Runs
A 5-stage program, from conversion tracking to an account that changes with the results.
Check The Tracking
Conversion actions in Google Ads and GA4 checked, so automated bidding learns from real leads and orders.
Results From Our Google Ads Work
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study 
Parenting
Mothercare28.53x ROAS On Google Ads In 12 Months28.53xReturn on ad spend on Google Ads1.1MNew users22.10%Increase in first time purchasersSearch and Performance Max campaigns to capture high-intent demand and maximise ecommerce conversions.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
An Award-Winning Google Ads Agency
Primal’s paid search work has won regional awards, including Gold for Search Marketing Agency Of The Year at Agency Of The Year Malaysia.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- ShortlistedBest Small PPC AgencyAPAC Search Awards
- FinalisteCommerce Marketing Agency Of The YearAgency Of The Year Malaysia
Google Advertising Services At Primal
Each Google campaign type has its own page. One team plans them on one budget.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
A Google Premier Partner In Kuala Lumpur
As a Google Premier Partner, Primal runs Search, Shopping, YouTube and Performance Max programs with platform support and product access from Google. Primal Malaysia manages Google Ads from Mercu 2 in KL Eco City, with 15 people in Malaysia, and writes ads in English and Bahasa Malaysia where your buyers search in both.
What Your Google Ads Budget Can Return
Answer a few questions about your business to estimate the clicks, customers and revenue a month from a Google Ads budget, and the return on ad spend (ROAS). Values are in Malaysian ringgit (RM).
Your Google Ads Questions Answered
How do you calculate the return on a Google Ads budget?
Divide your budget by your cost per click to get clicks, multiply by your enquiry rate and close rate to get customers, then by the value of one customer to get revenue. Return on ad spend (ROAS) is revenue divided by budget. For example, a RM 5,000 budget at RM 2 a click buys 2,500 clicks; at a 5% enquiry rate and a 20% close rate that is 25 customers, and at RM 1,000 each, RM 25,000 a month, a return on ad spend of 5x.
Which Google Ads campaign types do you manage?
Search, Shopping, Performance Max, Display, YouTube and Demand Gen. The plan sets which types fit your goals. Search usually comes first for lead generation, and Shopping or Performance Max for online stores.
How do you structure a Google Ads account?
Campaigns are grouped by product, service or location, each with its own budget and bid target. Ad groups hold closely related keywords, with ads written for those keywords. This shows where the spend goes and which terms bring leads.
Is Google Ads worth it for my brand?
Google Ads shows your ads to people searching for what you sell, and you pay when someone clicks. It is worth it when a customer is worth more than the clicks it takes to win one, and your tracking can show which clicks became customers.
How do I choose a Google Ads agency in Malaysia?
Check whether the agency is a Google Partner or Premier Partner, ask for Google Ads case studies with figures, and ask how leads are tracked and reported. Primal is a Google Premier Partner, and our Google Ads management services are run from our Kuala Lumpur office.
Do you work as a Google Ads agency for Johor Bahru (JB) brands?
Yes. Primal works with brands across Malaysia, including Johor Bahru, from our Kuala Lumpur office. Location targeting sets where your ads show, down to a radius around each branch.
How much does Google Ads management with Primal cost?
Media management for Google Ads management starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative the plan needs. Scope is set after a 30-minute call. See our guide to Google Ads costs in Malaysia.
Speak To Our Google Ads Team
A 30-minute conversation with a senior Google Ads specialist about your account, your tracking and the campaigns that fit your targets.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.