Google Ads has become the industry standard tool praised and used by marketers all around the world for its effectiveness and its ability to get the job done. It is utilised to promote your business or brand, help sell products, increase your brand awareness and get more traffic to your site. Your Google Ads account is managed online, which empowers the user to create and alter their ad campaigns from just about anywhere. What's even better is, there is no spending minimum. You are in total control, you set your budget, you choose where the ads appear, and it's up to you how much you want to spend on your Google adword campaign, making it accessible to just about anybody, even while on a budget. Here at Primal, we take it up a notch and handle the entire process according to your needs and budget with our passionate in-house Google Ads Management team.
The end-goal for anybody setting up and using Google Ads service, is for their business to reach that milestone of attaining their first customers online, but how is it done? Identifying your target audience is crucial and will allow you to understand better who your ideal customer is. Next is selecting keywords; this is where you have to think outside the box and put yourself in the shoes of your customers. Writing your ad copy sparking the attention of your audience, it should be concise, direct and hit the buttons emotionally with your customers for it be appealing to them. But it doesn't end there, so let's delve a bit deeper. It's imperative to study the behaviour of your target audience; then you'll be able to reach, engage and convert your desired target audience. Lastly is to produce eye-catching visuals or messages that appeal to your desired target market by enticing their desire to purchase your product or service. Using a Google Ads Agency such as Primal, this entire process can be streamlined and executed effectively.
Google Ads can be quite daunting for a first-timer, this is why at Primal, we take Google Ads management seriously for all of our clients, and it's for that exact reason why many reputable brands partner with us. By utilising our services, you can sit back, and watch your site grow, while we do all the hard work for you. With an in-house team of well-versed professionals in the area of Google ads, we are well equipped to handle your needs as a brand and reach your marketing objectives. From keyword research, digital ad copy and budget management, we are at your disposal throughout the entire process. Most brands will naturally ask the question of cost, and on average, keywords can cost between one and two dollars, depending on the industry that you are in, and by using our Google Ads company, we work out the ideal budget for your Google Ads.
Google Display Ads reach roughly 90% of internet users globally and with an average of 3.5 billion searches per day on Google, that’s a lot of eyes that see those display ads. Here's why you should be using it. Firstly, Google Ads are scalable. If you create a Google Adwords campaign that is converting customers at a profit, then you can increase your PPC budget; thus, your earnings will increase accordingly. Secondly, Google Ads is flexible. It provides a vast amount of parameters and options that allow you unprecedented customisation, most noteworthy, is the budget cap. Lastly, Google Ads is measurable. Unlike many other traditional marketing channels, such as print advertising or TV, online marketing is highly measurable, and Google Ads is high up on the list of one of the most quantifiable and measurable channels by providing reliable PPC metrics that empower businesses to calculate their ROI.
As industry leaders, Primal prides itself on its years of expertise within the Google Ads management ecosystem, that has seen many brands fulfil their visions by Primals unprecedented data-driven strategies which empower brands to have the edge against their competitors. At Primal, you're in the hands of the very best in the industry, which is why there is a good reason we're regarded as the premier Google agency in Malaysia. With our specialist team combined with years of working knowledge in Google display network, we can execute and accomplish all your of your Google Ads objectives. From creating perfect visuals tailored to your request, choosing the ideal target audience, assisting in your preferred budget and managing the entirety of your Goolge adword campaign, while at the same time alleviating the burden on your shoulders and letting us do the heavy lifting for you. The Primal team guarantees a designated Account Manager liaison, assured target audience conversions, a data-driven and ROI-focussed approach, increased web traffic, sales leads and brand awareness and full transparency with monthly reports free of any hidden fees.
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.
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