Instagram Advertising In Malaysia Run By Meta Specialists
Primal is an Instagram ads agency in Malaysia, running Instagram ads across Reels, Stories and Feed inside your Meta campaigns, designed around reach, leads and online orders.
Partner Status
Meta Business Partner
Brands That Work With Our Media Team
Each Placement Needs Its Own Creative
Instagram ads run in Reels, Stories, Feed and Explore, and each placement shows the ad at a different size and in a different setting. An image made for the Facebook feed is often cropped in Stories or skipped in Reels. Instagram advertising in Malaysia gets better results when the creative is made for each placement: vertical video with captions for Reels and Stories, and square or portrait images for Feed.
What Our Instagram Ads Services Cover
Primal runs Instagram ads in 6 parts, inside the same Meta account as your Facebook ads. The media strategy sets which come first for your brand.
- Reels AdsFull-screen vertical video for Reels, with captions and the product shown in the first seconds.
- Stories AdsVertical images and video between people’s Stories, with a clear tap through to your site or store.
- Feed And Explore AdsSquare and portrait images, video and carousels in the Instagram feed and the Explore tab.
- AudiencesPast customers, site visitors, lookalike audiences and broad targeting, shared with your Facebook campaigns where that helps Meta’s system learn.
- Conversion TrackingThe Meta Pixel and server-side conversion tracking, so orders and enquiries from Instagram are recorded against each ad.
- ReportingReach, leads, orders and return on ad spend (ROAS) for Instagram and Facebook side by side, against the agreed targets.
An Award-Winning Instagram Advertising Agency
Primal’s paid media work has won regional awards, including Gold for Excellence In Social Media Marketing at the Marketing Excellence Awards.
See All Awards- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- SilverExcellence In Personalisation MarketingMarketing Excellence Awards Malaysia
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
Advertising Services At Primal
Each paid channel has its own page, from Facebook to Meta’s Collaborative Performance Advertising Solution (CPAS) for Shopee and Lazada stores. An integrated team manages them within a unified budget.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
How Primal Instagram Advertising Works
Five stages, from the placements that suit your goal to a strategy that changes with the results.
Placements
Reels, Stories, Feed and Explore chosen for your goal and for the creative you have or can produce.
Results From Our Advertising Work
Retail
PURAS5.21x ROAS For Its Hero Product In 2 Months197.37%Increase in Meta conversion61.14%Increase in Google return on ad spend (ROAS)137.5%Increase in blended ROASMeta Advantage+ Shopping alongside Google Performance Max and Search campaigns, to reach high-intent users and maximise conversions.View case study 
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study
Your Instagram Advertising Questions Answered
Should my brand advertise on Instagram or Facebook?
Usually both. Instagram and Facebook ads are bought in the same Meta account, and Meta can show each ad in the placement where it gets the best result. Primal sets the placements per campaign and reports Instagram and Facebook side by side, so you can see what each one returns.
What creative do Instagram ads need?
Vertical 9:16 video and images for Reels and Stories, and square or 4:5 portrait images for Feed. Primal prepares several concepts per campaign so the creative can be tested, and the creative brief states who produces each piece.
Is Instagram advertising worth it for my business?
It is worth it when your buyers use Instagram and your product can be shown in an image or a short video, as with fashion, beauty, food, travel and retail. The results can be judged only when tracking records what happens after the tap, so the strategy covers conversion tracking before spend increases.
How do I choose an Instagram ads agency in Malaysia?
Ask for case studies with figures from Meta campaigns, who will manage your account day to day, how orders and leads are tracked back to each ad, and whether the agency is a Meta Business Partner.
Can you run Instagram ads for a Shopee or Lazada store?
Yes. Collaborative ads, Meta’s Collaborative Performance Advertising Solution (CPAS), run on Instagram and Facebook and send shoppers to your products in a Shopee or Lazada store, with the orders reported back to your ad account.
How much does Instagram advertising with Primal cost?
Media management for Instagram advertising starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative your campaigns need. Scope is set after a 30-minute call. See our guide to Facebook Ads costs in Malaysia.
Speak To Our Meta Advertising Team
A 30-minute conversation with a senior media specialist about your Instagram ads, your creative and the results you want from the spend.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.