The success of an e-commerce business is determined by how effectively it manages to attract customers. Overcoming this concern is the ultimate goal of e-commerce SEO, which utilises a variety of specialised marketing techniques to expand your reach and showcase your products and services. Even if your business is the best in its industry, if your target market isn’t aware of its existence, there’s no way for your venture to generate profit and grow. With a powerful SEO for e-commerce strategy, you can enhance brand awareness, drive traffic to your website and boost sales.
In a digital world where up to 80% of internet users ignore paid ads, generating organic traffic via intelligent search engine optimisation is essential. With a precise e-commerce SEO strategy, you can keep marketing costs down and greatly improve your search engine results page (SERP) rankings. By strengthening your brand with a strategy that attracts high-quality customers, your business will maximise conversion rates and establish long-term success.
If your business is focused on online sales, an e-commerce specific website that simplifies the customer’s shopping experience is critical to success. This way, you’ll be able to seamlessly implement techniques that help attract your target market and complete sales. These core requirements see many small and medium-sized brands turn to leading e-commerce platforms like Shopify and WooCommerce. These platforms are a great choice because they provide a fully-featured e-commerce website right out of the box, meaning you can launch and begin making sales almost immediately.
However, Shopify and WooCommerce have their limitations. Although they are both outstanding for businesses that need an affordable and relatively tech-free way to enter the e-commerce space, they lack the in-depth SEO features that push your website up the SERP. Once you’ve mastered these platforms’ basic optimisation functions, you need to strengthen your website with advanced SEO methods if you’re going to outperform the competition. By partnering with a specialised e-commerce SEO company like Primal, you can increase brand awareness and conversions, helping you stand out in a competitive digital marketplace.
To increase sales through SEO, you need a comprehensive understanding of how your target market searches for products and services. By predicting the keywords your ideal customers are going to type into the search bar, you can generate a data-driven strategy that boosts organic traffic. It can be tricky to get right, but if you build around keywords that focus on ‘intent to buy’ rather than simple informational queries, you can market to customers that are eager to make a purchase.
Alongside thorough keyword research, the look and functionality of your website are also critical to generating sales. This user experience shouldn’t be underestimated, as customers who can browse effortlessly and make a payment without issue are far more likely to do so now and again in the future. In this sense, your website’s usability is the perfect complement to a rigorous e-commerce SEO strategy. Work with an expert agency like Primal and we’ll ensure your website’s site structure, layout and speed are managed as effectively as possible.
Online shopping is already a massive industry, but it’s only going to get bigger. Whether you’re a brick-and-mortar business looking to get online for the first time or you’ve already established a large digital following, a razor-sharp e-commerce strategy has an array of benefits. Primal is a leading e-commerce SEO company that can guide your brand’s marketing strategies from conception to completion. As one of Malaysia’s top digital marketing agencies, we’ve helped hundreds of local companies establish their digital presence and achieve long-term success.
If you have an existing website you feel isn’t reaching its potential, we can find an elegant solution to your marketing troubles. Meanwhile, if you’re planning to launch a new business venture, we can ensure your brand starts with a rock-solid SEO foundation that sets you on the road to riches. Contact Primal to find out how our e-commerce SEO agency ensures your business climbs the SERP rankings and achieves your business goals.
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.