Generate International Leads and Sales

Generate International Leads and Sales

Reaching customers around the globe has never been more possible. With the power of the internet, social media and modern logistics, it’s easier than ever for your brand to have a worldly outlook. An international SEO strategy is one method businesses can utilise to reach their target market no matter where they live. Don’t let borders or language stop your business from expanding its reach, international SEO helps overcome these limitations and ensure your brand generates exceptional growth.

Studies about online shopping habits reveal that 72% of customers spend their time on websites that offer their native language. Meanwhile, 72% of customers also look to buy products that offer translations of product descriptions. Your brand can capitalise on these preferences by creating a seamless e-commerce shopping experience. If you cater to the needs of your customers by offering multiple language options, they’ll be far more likely to complete their purchase with your store. A robust international SEO strategy is the ideal way to push your business into global markets.

Enhance Your Reach with International SEO

Enhance Your Reach with International SEO

If you want to become a leading e-commerce business, having a smooth and easy-to-navigate website is vital to generating conversions. This is especially important when it comes to dealing with foreign customers, as offering a website localised for their needs has been shown to dramatically boost traffic and sales, while also minimising bounce rates. Brands can use in-country targeting, also known as geotargeting, to develop a powerful marketing strategy that helps their customers shop.

A keen international SEO strategy often means providing your traffic with their ideal language as soon as they hit your homepage. Geotargeting recognises where customers are browsing the internet from, serving them a version of your website in their own language. These techniques have been shown to have a hugely positive impact on your bottom line. As a top-notch international SEO company, Primal has years of experience developing websites that make the most of global markets. Build an international following with our multilingual options and intuitive site structures.

Dominate Your Industry’s Global Market

Dominate Your Industry’s Global Market

One of the great things about the Asia-Pacific region is that there are so many cultures and languages. However, this offers a novel challenge for businesses who want to take advantage of each surrounding country. Fusing your content marketing with an international SEO strategy is a remarkably productive way for Malaysia-based brands to reach other markets. This method sees businesses adjust their content strategy for each market’s distinct qualities. By creating accurate translations and being aware of cultural sensitivities, your content can be received far more effectively.

When you’re dealing with a region as diverse as Asia-Pacific, remaining conscious of cultural sensitivities is key to success. If your standard marketing practices have negative implications, it could make advertising in that specific region impossible for the foreseeable future. Prevent a possible public relations disaster and work alongside a professional international SEO agency like Primal. Our team of experts know how to navigate these complex regional differences, ensuring your products and services are presented in a way that resonates with each audience in the most effective manner.

Build an International-Friendly Website

Build an International-Friendly Website

Don’t let language or cultural differences hold your brand back from capitalising on global markets. If your business has a product or service with the potential to skyrocket around the world, investing in an international SEO campaign is one of the smartest decisions you can make. This way, your website and content can be adapted across regions, enhancing your reach and generating even more profit for your business.

If you offer a product or service with global potential, choosing to only market within your country or local community is a mistake. Join forces with Primal and we’ll take charge of your international SEO strategy, ensuring your content is orientated for as many customers as possible. Supported by our multi-region, research-driven strategies, we’ll design content that resonates with your target market, no matter their language or location. Plus, we’ll provide regular reports on our success, helping you keep tabs on the progress of your business. Talk to Primal to discover how we can boost your brand’s sales and enhance its international standing.

The Ultimate 12 Step International Seo CHECKLIST

Increase overseas exposure by following this extensive checklist to ensure your International SEO Strategy is on track!

The Ultimate 12 Step International Seo CHECKLIST

1. Qualify Your New Expansion

Market Validation

CHECK YOUR ANALYTICS TO SEE IF YOUR WEBSITE IS GENERATING SOME OVERSEAS INTEREST ALREADY. IF S0, WHICH COUNTRIES? BREAK IT DOWN BY GEO SEGMENTATION.

CHECK TO SEE IF YOU ARE RANKING FOR POPULAR YET RELEVANT SEARCH TERMS IN THIS COUNTRIES BY UTILISING:

  • Google Web Master Tools
  • Ahrefs
  • SEMRush
  • Search Metrics

Conduct keyword research with the countries and languages you have already identified to scope out the search volume for big head and long-tail keywords pertaining to your business. Always research keywords according to each country’s natural way of searching, do not translate from one language to another directly. Use someone who understands the foreign language as the search behaviour will differ between languages.

Also consider keywords that have a decent amount of monthly search volume, high in one country, might be low in another, so always compare.

Keyword Volume

Google - Google Keyword Tool / Keywordtool.io

Baidu (China) - Baldu Index Tool

Yandex (Russia) - Keyword Stats Tool

Naver (Korea) - Naver Keyword Research Tool

There’s also this cool tool that translates keywords into their relevant counterparts in other languages and finds search volume for them in other countries. Be sure it’s the right translation! Check with your local language expert always unless you’re fluent yourself.

Global Market Finder

TAKE A GOOD LOOK AT THE RESULTS AND THE POTENTIAL, IS IT ENOUGH TO JUSTIFY A SEPARATE WEB PRESENCE AND FURTHER INVESTED RESOURCES? IF SO, PLEASE PROCEED.

The Ultimate 12 Step International Seo CHECKLIST

2. To Country or not to Country?

Choose your Focus - Countries or Languages

EVALUATE YOUR OBJECTIVES AND ASK YOURSELF ARE THERE ANY CAVEATS TO TARGETING PARTICULAR COUNTRIES SUCH AS YOUR WEBSITE OBJECTIVES, SERVICES AND/OR PRODUCTS?

PICK ONE:

a. Language targeting - this is common amongst E-Commerce websites and hotels whereby they serve a global client base under the presence of one website where their location is not a limitation to their objectives, services and/or products.

b. Country targeting- if location IS a factor in relation to your objectives, services and/or products AND there is enough potential as per your research above to justify the resources into a separate website for country-specific targeting. In an ideal world, you would have one website, per country - but this is just simply unfeasible for most businesses.

The Ultimate 12 Step International Seo CHECKLIST

3. One for All, All for One

Localisation - Customise your look

DEVELOP YOUR INTERNATIONAL WEBSITE BASED ON YOUR SELECTED TARGETING OPTION

Best Practice for Web Structure

N.B. It is necessary to have individual web structures for each language and country so each is crawled, indexed and ranked separately.

Do Not:

Put text in another language in picture format on the website, Google cannot read pictures (yes, we’ve seen this twice, people do it).

Use code or plugins to convert your chosen language to another within the same website.

LOCALISE YOUR CONTENT & STRUCTURE

Carry our your basic SEO onsite with regards to page Titles, Meta Descriptions, Menu, <h1> <h2> tags, content images, currency and locations.

INCLUDE IN YOUR MENU THE ABILITY TO SWITCH BETWEEN LOCALISED VERSIONS OF YOUR WEBSITE

USE <HREFLANG> TAG TO ANNOTATE EACH LANGUAGE AND COUNTRY OF YOUR PAGE BY ADDING THE TAG IN THE HEADER OR SITEMAP & INCLUDE CONTENT LANGUAGE META TAGS</h4>

FOR COUNTRY TARGETING

GEO LOCATATE YOUR WEBSITE VIA GOOGLE WEB MASTER TOOLS FOR YOUR RELEVANT SEARCH ENGINE (BING, YANDEX ETC. HAVE SEPARATE TOOLS)

USE A LOCAL IP ADDRESS TO HOST YOUR WEBSITE

The Ultimate 12 Step International Seo CHECKLIST

4. Track Your Success

TRACK YOUR INTERNATIONAL SEO CAMPAIGN VIA SEPARATE PROPERTIES IN ANALYTICS GOOGLE WEBMASTER TOOLS

USE RANK CHECKING TOOLS TO CHECK YOUR RANKINGS IN EACH COUNTRY FOR YOUR CHOSEN KEYWORDS

"We are Primal. A client-centric, results-driven team of the top marketers in Malaysia. We are masters of the fundamentals — delivering solutions and strategies that enable any business to shine online."


The Primal Tribe

Frequently Asked Questions

The goal of international SEO is to make browsing your website easier for foreign customers. With accurate translations and an intuitive understanding of cultural differences, you can enhance brand awareness.
A comprehensive international SEO strategy involves building around localised keywords, exact translations and avoiding cultural missteps. This way, your business can effectively build an engaged international following that converts.
If you offer a product or service foreign customers can benefit from, you should boost your business with international SEO. You’ll increase conversions, expand your reach and reduce bounce rates.
A popular approach to international SEO involves geotargeting. This optimises your content for each foreign market, then ensures Google serves your customers with the ideal domain depending on their location.
If you’re looking to expand your reach or launch a new product, international SEO is a great strategy. Alongside a keen content marketing plan, you can promote your services globally.

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