How do I choose a finance marketing agency in Malaysia?

Ask for finance and fintech case studies with application or lead figures, how the agency handles the disclosures your products need, and how your compliance team reviews ads and pages. Check that search, AI search and ads are planned together, so budget goes to the channel with the lowest cost per approved application.

What does your fintech marketing include?

SEO for product, comparison and how-to-apply pages, AI search work, Google and Meta ads, landing pages with the right disclosures, app install campaigns where you have an app, and tracking from the first click to the approved application, so each channel reports what it produced.

How long until finance marketing shows results?

Google only shows financial services ads in Malaysia from verified advertisers, so paid campaigns start once your account is verified and your compliance team has approved the ads. They produce application data as soon as tracking is live. SEO takes weeks for technical fixes and months for competitive terms.

Do you follow Bank Negara Malaysia’s advertising requirements?

Yes. Ads and pages for banking, insurance, takaful and e-money products are written to Bank Negara Malaysia’s (BNM) Policy Document on Product Transparency and Disclosure, which requires advertisements to be clear and not misleading. Capital market products follow the Securities Commission Malaysia’s advertising guidelines. Your compliance team approves each item before launch.

Do you work with banks, fintech and wealth brands?

Yes. Primal plans finance marketing for banks, digital banks, payments companies, insurers and wealth brands. Our finance cases include Curlec by Razorpay, which provides online payments for businesses in Malaysia, and Qashier, a point-of-sale brand. Insurers and takaful operators have their own page under Finance.

How do you track applications, not just clicks?

Each application form, call and app install is tracked to the search or ad that produced it, and where your systems allow, approved applications are matched back too. The report shows cost per application by product and channel, so budget goes to the campaigns whose applications get approved.

Can you work with our compliance team?

Yes. Ad copy, landing pages and content go to your compliance team before they run, with the required disclosures in place, and approved versions are kept on file. Review time is planned into the campaign calendar, so approvals do not hold a launch.

Kuala Lumpur office towers seen from a high office window

Fintech And Finance Marketing Agency In Malaysia

Primal is a finance marketing agency in Malaysia for banks, fintech, insurers and wealth brands. We plan search engine optimisation (SEO), AI search and ads around applications and qualified enquiries, and report each channel against them.

Get Started

A row of cash machines with blank screens in a bright bank lobby

A Fintech Marketing Agency With One Team

Primal is a fintech marketing agency with about 150 people across Kuala Lumpur, Bangkok and Singapore. For finance brands, the integrated Primal team runs SEO for product and comparison searches, AI search work so ChatGPT, Gemini and Google AI Overviews cite your pages when people ask about financial products, and Google and Meta ads that send each click to a landing page with the right disclosures.

A hand holding a phone with a rising chart

Results Reported On Applications

Fintech marketing is judged on applications, funded accounts and the cost of each, so Primal reports on those numbers by product and by channel. Where your systems can share it, applications are matched to approvals and funded accounts, so the report shows the cost of a customer rather than the cost of a click, and the disclosures on every ad and page are checked before each campaign goes live.

A modern bank branch interior with pale counters and glass

About Our Solutions

Finance Marketing Planned Around Each Product

A digital bank opening accounts and a wealth manager booking advisory calls need different searches, different pages and a different cost per application. Primal starts with the product, the buyer and what an approved application is worth to you, then plans search, AI search and ads around them, with the disclosures each product needs written into the ads and pages.

Work With A Top 3% Google Premier Partner

Google gives Premier Partner status each year to the top 3% of participating companies in a country, and Primal holds it for 2026. With our Meta Business Partner and HubSpot Certified Partner status, it gives the team early access to new ad products, joint planning with the platforms and beta tests, so new ad formats reach your campaigns early.

Case Studies

Results For Finance And Payments Brands

See All Case Studies

FAQ

Your Finance Marketing Questions Answered

How do I choose a finance marketing agency in Malaysia?How do I choose a finance marketing agency in Malaysia?Ask for finance and fintech case studies with application or lead figures, how the agency handles the disclosures your products need, and how your compliance team reviews ads and pages. Check that search, AI search and ads are planned together, so budget goes to the channel with the lowest cost per approved application.
What does your fintech marketing include?What does your fintech marketing include?SEO for product, comparison and how-to-apply pages, AI search work, Google and Meta ads, landing pages with the right disclosures, app install campaigns where you have an app, and tracking from the first click to the approved application, so each channel reports what it produced.
How long until finance marketing shows results?How long until finance marketing shows results?Google only shows financial services ads in Malaysia from verified advertisers, so paid campaigns start once your account is verified and your compliance team has approved the ads. They produce application data as soon as tracking is live. SEO takes weeks for technical fixes and months for competitive terms.
Do you follow Bank Negara Malaysia’s advertising requirements?Do you follow Bank Negara Malaysia’s advertising requirements?Yes. Ads and pages for banking, insurance, takaful and e-money products are written to Bank Negara Malaysia’s (BNM) Policy Document on Product Transparency and Disclosure, which requires advertisements to be clear and not misleading. Capital market products follow the Securities Commission Malaysia’s advertising guidelines. Your compliance team approves each item before launch.
Do you work with banks, fintech and wealth brands?Do you work with banks, fintech and wealth brands?Yes. Primal plans finance marketing for banks, digital banks, payments companies, insurers and wealth brands. Our finance cases include Curlec by Razorpay, which provides online payments for businesses in Malaysia, and Qashier, a point-of-sale brand. Insurers and takaful operators have their own page under Finance.
How do you track applications, not just clicks?How do you track applications, not just clicks?Each application form, call and app install is tracked to the search or ad that produced it, and where your systems allow, approved applications are matched back too. The report shows cost per application by product and channel, so budget goes to the campaigns whose applications get approved.
Can you work with our compliance team?Can you work with our compliance team?Yes. Ad copy, landing pages and content go to your compliance team before they run, with the required disclosures in place, and approved versions are kept on file. Review time is planned into the campaign calendar, so approvals do not hold a launch.

Speak To Our Finance Team

Tell us the products you market, the applications you need and how your compliance review works. A senior strategist looks at your website and current campaigns before the first call.

Client reviews

4.9