The Challenge
Despite being Malaysia’s top authorised Apple reseller, Machines faced intense competition from both other resellers and the official Apple Store. Machines highlighted the need to strengthen its search engine optimisation (SEO) and keyword performance, to ensure strong visibility and traffic from organic search.
Our Approach
Our focused SEO strategy improved Machines’ online visibility and search authority through high-intent keyword targeting. We implemented automated schema markup and resolved Core Web Vitals issues on product pages, resulting in 92% of targeted keywords ranking on page 1, with 31% at #1. This drove qualified traffic, establishing Machines as the preferred choice over competitors.
Outcomes Achieved
- 92%Target Keywords Ranking on Page 1
- 56.79%Increase in Checkouts
- 1.69MClicks from Non-Branded Keywords
Key Insights
- Machines competed for organic search visibility with other Apple resellers and the official Apple Store.
- The work paired high-intent keyword targeting with automated schema markup and Core Web Vitals fixes on product pages.
- Of the targeted keywords, 92% ranked on page 1 and 31% ranked at #1.
