Case Studies

33 case studies

• Sports RetailDecathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study
• Food RetailMahnaz Food342% Increase In Organic Purchases In 6 Months+342%Increase in organic purchases+352%Increase in organic revenue94%Keywords ranking on 1st pageAfter a technical review, Primal created a bilingual content strategy in English and Malay, targeting commercial and educational keywords.View case study
• Fashion RetailPolo Haus93.24% More Revenue In 8 Months56.71%Increase in new users68.89%Increase in keywords within the top 10087.67%Increase in website page viewsAn on-site search review, recommendations and on-site and off-site fixes brought more impressions, clicks and a higher click-through rate.View case study
• Toy RetailBox of Bricks1212.4% Growth In Revenue From Organic Traffic In 6 Months220.6%Increase in website traffic564.3%Increase in quarterly transactions52%Increase in keywords on page 1Full search engine optimisation for a LEGO® Certified Store, with on-site work, off-site work and link building to meet Google’s latest requirements.View case study
• Electronics RetailMachines92% Of Target Keywords Ranking On Page 192%Target keywords ranking on page 156.79%Increase in checkouts1.69MClicks from non-branded keywordsPrimal targeted high-intent keywords, added automated schema markup and resolved Core Web Vitals issues on product pages.View case study
• Online GroceryNature2U109% Increase In Website Traffic In 6 Months109%Increase in website traffic43.45%Increase in conversions quarter by quarter45%Increase in keywords on page 1Technical, on-site and off-site search work with recommendations and best practices, focused on gaining organic impressions and clicks.View case study
• PaymentsCurlec89% Increase In Organic Traffic In 6 Months89%Increase in organic traffic225%More keywords on page 1231%More keywords in the top 3An SEO program with blog articles, link outreach and forum answers for Curlec by Razorpay in Malaysia.View case study
• HealthcareSpringHill Clinic88% Increase In Tracked Key Events In 3 Months88%Increase in tracked key events50%More keywords on page 1 of Google, 16 to 2425%Increase in search impressions, to 257KSEO for a medical clinic in Malaysia, with Google rankings and AI search visibility reported together. Sessions from AI search rose 56% in the same 3 months.View case study
• Fast FoodUS Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study
• ParentingMothercare28.53x ROAS On Google Ads In 12 Months28.53xReturn on ad spend on Google Ads1.1MNew users22.10%Increase in first time purchasersSearch and Performance Max campaigns to capture high-intent demand and maximise ecommerce conversions.View case study
• Fashion RetailUNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MilConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study
• E-CommerceQuiksilver172% Increase In ROAS In 2 Months172%Increase in return on ad spend105%Increase in revenue69%Decrease in cost per conversion with RM56Shopee campaigns restructured, with audiences and conversion optimisation, to drive online purchases of new arrivals.View case study
• AutomotiveHELLA283% Increase In ROAS In 5 Months283%Increase in return on ad spend144%Increase in revenue75%Cost per conversion decreased with RM24.66Shopee campaigns restructured, with audiences and conversion optimisation, to drive revenue to the HELLA Official Store.View case study
• RetailPURAS5.21x ROAS For Its Hero Product In 2 Months197.37%Increase in Meta conversion61.14%Increase in Google return on ad spend (ROAS)137.5%Increase in blended ROASMeta Advantage+ Shopping alongside Google Performance Max and Search campaigns, to reach high-intent users and maximise conversions.View case study
• E-CommerceBoony & Co5.2x ROAS On Shopee In-Platform Ads In 6 Months5.2xReturn on ad spend (ROAS) on Shopee in-platform ads70%Increase in Shopee search clicks360%Increase in unique product impressionsA social media growth plan with high-intent ad creatives, campaigns that sent shoppers to the Shopee store and Shopee in-platform ads for high-intent shoppers.View case study
• Maternity RetailMamaway527% ROAS Achieved In 2 Months527%Return on ad spend (ROAS) achieved111%Increase in revenue29%Decrease in cost per acquisition (CPA) with RM 67A paid media strategy across Google Search, Google Shopping and social ads, focused on driving online revenue.View case study
• Air FiltrationAAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsPlanning, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study
• HealthcareMetro Eldercare181% Increase In ROAS In 2 Months181%Increase in return on ad spend (ROAS)67.44%Decrease in cost per acquisition (CPA), to RM77203.4%Increase in search impression share, to 57.27%Google Search campaigns for enquiries and sign-ups, tracked to form fills and phone clicks on the website, with a call campaign for more phone calls.View case study
• EldercareJeta Care26.9% Lower Cost Per Lead In 2 Months26.9%Lower cost per lead, to RM29.6718.4%More leads12.59%Conversion rate, the highest of the 3 brandsGoogle Ads for an aged care centre in Kulai, Johor, run in one account with 2 other eldercare brands. A new Chinese-language campaign brought in 34 leads.View case study
• Aesthetic ClinicKlinik Hana450% Increase In ROAS In 3 Months450%Increase in return on ad spend (ROAS)RM44KIncrease in revenue19,331New users on the websiteGoogle Search and Facebook ads for online bookings, with clear tracking from the click to the booked appointment.View case study
• Aesthetic ClinicOzhean A.M Clinic172% ROAS In 2 Months172%Return on ad spend (ROAS) achievedRM26KIncrease in revenue6.35%Increase in lead to appointment conversion rateFacebook ad campaigns for high-quality leads and enquiries for a premium aesthetic clinic, reviewed with the clinic every week.View case study
• DentalSim & Hooi Dental Care34.29% Increase In Conversions In 2 Months34.29%Increase in conversions, to 17321.31%Increase in conversion rate, to 2.97%22.28%Decrease in cost per acquisition (CPA), to RM34Google Search campaigns for a dental group with 3 centres in Damansara Heights, Petaling Jaya and OUG, tracked to WhatsApp clicks on its new websites.View case study
• EducationDIKA197% Increase In Conversions In 2 Months197%Increase in conversions45.16%Decrease in cost per acquisition (CPA), to RM857.46%Increase in click-through rateGoogle Search campaigns tracked to form submissions for a college that provides diplomas in early childhood education and special education.View case study
• Real EstateYNH428% Increase In Monthly Conversions428%Increase in monthly conversions, to 30025%Increase in website traffic10%Decrease in cost per conversionGoogle Search campaigns with Facebook and TikTok ads for residential projects in Mont Kiara, KLCC, Seri Kembangan and Perak, planned for online leads.View case study
• Real EstateTuai Timur Residence416% Over Its Lead Target416%Over the lead target, with 9,535 leads44%Lower cost per acquisition (CPA), at RM12.55195%Over the conversion rate target, at 6.64%Google Performance Max added to the Search, Facebook and Instagram campaigns for a new freehold condominium launch in Setia Alam.View case study
• FinanceCompareHero401% Increase In Conversions In 2 Months401%Increase in conversions, to 10,62148%Decrease in cost per conversion51%Increase in conversion rate, to 15.75%Facebook conversion campaigns for credit card applications on CompareHero, run for Citibank Malaysia at a lower cost per application.View case study
• InsuranceGenerali350% Increase In Conversions In 3 Months350%Increase in conversions225%Increase in clicks, 14,063 to 45,63849.66%Further increase in conversions the quarter afterGoogle Ads for Generali’s life insurance site in Malaysia, letsgoforlife.com, compared 3 months against the 3 months before.View case study
• Fast FoodMcDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study
• Multi-MarketUnder Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study
• LuxuryGrand Seiko107% Growth In Organic Traffic In 4 Months107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study
• E-CommerceOnitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
• B2BJustCo374% Increase In Goal Completions In 6 Months374%Increase in goal completions50%Lower cost per lead65%Increase in conversion rateSearch and paid media for JustCo’s office rental solutions, winning visibility for coworking searches and lowering the cost of each lead.View case study
• TechnologyQashierOrganic Conversions Up 196% In 6 Months196%Increase in organic leads83%Increase in organic clicks80%Increase in organic impressionsKeyword research matched to product pages, blog content for brand awareness and a technical SEO review, for a new brand in a competitive market.View case study

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