Folded maternity tops and a baby blanket on a pale bed

How Mamaway Achieved 527% Return On Ad Spend In 2 Months

Project Scope: Strategy, Performance, Social, Creative, Data

The Challenge

Mamaway Malaysia is a one-stop online shop for maternity clothing and pregnancy products. It had been running website conversion campaigns for some time, and was looking to increase new website visitors to increase revenue.

Our Approach

Primal developed and executed a paid media strategy that included Google Search, Google Shopping and social ads, with the primary focus of driving online revenue.

Outcomes Achieved

527%Return on Ad Spend (ROAS) Achieved
111%Increase in Revenue
29%Decrease in Cost Per Acquisition (CPA) with RM 67

Key Insights

Mamaway Malaysia had been running website conversion campaigns for some time.
The goal was more new website visitors, to increase revenue.
The paid media strategy combined Google Search, Google Shopping and social ads, focused on online revenue.

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