One Partner Across Every Market
Regional marketing leaders inherit a patchwork. An agency per market, a report per agency and a brand that drifts a little further apart in each one. Primal runs multi-market programs as one engagement. One team, one plan, one view of what is working.
- 100+Multi-market migrations delivered in 10 years
- 1Measurement standard across every market
- 2 to 3Markets where most programs begin
Trusted By 300+ Brand Partners
The Real Cost Of Many Agencies Is Drift
Every additional agency adds a translation layer between the strategy and the work. Briefs are re-interpreted per market. Learnings from one market stay in that market. Reporting arrives on different definitions, different tools and different timelines, so performance cannot be compared side by side.
Over time the brand tells a slightly different story in every market, and no one, including the regional leader paying for all of it, can see the whole picture at once.
What A Multi-Market Program Covers
Regional Planning
One strategy for the region, adapted per market rather than reinvented in each one.
One Measurement View
Performance compared across markets on the same definitions, in one view, so a real conversation about what is working becomes possible.
Creative Consistency
The brand holds together across the region while the language and the context adapt to each market.
Cross-Market Learnings
What works in one market gets tested in the next, deliberately, instead of staying in a local report.
Local Depth Where It Matters
Language, platforms and buying behaviour respected per market, rather than flattened to fit a regional template.
One Commercial Relationship
One contract, one integrated Primal team, one conversation about the whole program.
Centralise What Compounds. Localise What Travels Poorly
Strategy, measurement and creative direction run centrally, because that is where the view across markets lives and where consistency pays for itself. One plan, one measurement standard, one creative platform.
Language, platform mix and cultural context run per market, close to the buyer. The split between the two is deliberate and it is reviewed as the program matures rather than fixed on day one.
“Regional scale is not the same brand pasted into more markets. It is one strategy that knows where to bend.”
Mark McDowell, CEO & Founder, Primal
How A Multi-Market Engagement Runs
A 5-stage consolidation model. The program maps everything you run today, consolidates it into one plan on one measurement standard, adapts the strategy where the evidence says it must and runs as one team, with performance read across markets so learnings travel.
Map
Every market, channel and agency relationship you run today, with contracts, scopes, reporting definitions and where the plan actually lives in each market.
Multi-Market Programs We Run
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study 
B2B
JustCo374% Increase In Goal Completions In 6 Months374%Increase in goal completions50%Lower cost per lead65%Increase in conversion rateSearch and paid media for JustCo’s office rental solutions, winning visibility for coworking searches and lowering the cost of each lead.View case study 
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study
One Partner Across The Region
Offices in Bangkok, Kuala Lumpur and Singapore, with regional programs run across Southeast Asia from all 3.
Thailand
Bangkok office. Full delivery across every discipline.
Malaysia
Kuala Lumpur office, serving Malaysia and regional programs.
Singapore
Singapore office, serving Singapore and regional programs.
Client Programs Across The Region
Programs have also run in Indonesia, the Philippines, Vietnam and Hong Kong, planned and measured from the 3 offices as one plan.
More On Multi-Market Marketing In The Region
Multi-market marketing in Southeast Asia is structurally harder than it looks from a regional headquarters. Platform mixes differ by market. The channels that carry discovery in Thailand are not the channels that carry it in Malaysia, Singapore, Vietnam or Indonesia. Language depth varies from market to market and with it the volume and quality of content a brand needs to hold its position. Comparable measurement is rare, because each local agency reports on its own definitions and its own tools, which leaves the regional leader assembling a picture from parts that were never designed to fit together.
Trusted By Ambitious Brands
Multi-market marketing run as one program, with one view of what is working. A working session mapping your current markets, agencies and reporting and what consolidation would involve. Findings returned within 5 business days.
Request A Multi-Market ConversationYour Multi-Market Questions Answered
How many markets can Primal run?
Primal runs engagements across Southeast Asia, with consolidation phased rather than switched on everywhere at once. Our depth is strongest in Thailand and Malaysia, where our senior teams sit and we plan and measure programs across the wider region from there. The honest answer depends on your channel mix and languages, which is exactly what the multi-market conversation maps.
Do we have to consolidate everything at once?
No. Most programs begin with 2 or 3 markets, prove the model on comparable measurement, then expand. Contracts and channel scopes transfer in phases, so nothing critical is interrupted mid-campaign. A big-bang switch adds risk without adding value and we plan around it rather than towards it.
What happens to our existing local agencies?
Some programs keep specialist local partners where they hold genuine depth in a platform, a language or a channel. The point of consolidation is not to end every relationship. It is to run one plan and one measurement standard, so every partner’s work, ours included, can be read on the same definitions and compared honestly.
How do you keep creative locally relevant?
The brand platform, the message architecture and the creative direction hold across markets. Language, cultural references, platform formats and buying behaviour are adapted per market by people who work in that market. The split is deliberate. Consistency where the brand lives, adaptation where the buyer lives, reviewed as the program matures.
How is a multi-market program priced?
Pricing is scoped to the markets and channels in scope, not a flat regional rate card. A 2-market search program prices very differently from a 5-market program across search, media and creative. The multi-market conversation sets out the plan first (markets, channels, phasing) and a scoped proposal follows from that.
Where To Go From Here
Market Entry
One partner for entering Thailand, Malaysia and the wider region, from first research to first revenue.
Strategy
Marketing strategy developed as a plan that adapts, led by senior strategists and accelerated by INSTINCT®.
Data
Measurement and intelligence wired through every engagement, so performance reads the same in every market.
Search
SEO and AI search visibility planned together, across the platforms buyers now use to discover brands.