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F&B Marketing Agency In Malaysia

Primal is a restaurant marketing agency in Malaysia for restaurants, cafes and food and beverage (F&B) brands. Local search engine optimisation (SEO), AI search and ads on Google, Meta and TikTok run as one plan, reported on orders and bookings.

  • Decathlon
  • KLIA
  • McDonald's
  • AEON Bank
  • Samsung
  • foodpanda
  • Dior
  • Uniqlo
  • Prudential
  • Starbucks
  • OGAWA
  • Canon
  • FWD
  • Under Armour
  • DHL Express
  • Onitsuka Tiger
  • IHG Hotels & Resorts
  • Panasonic
  • Generali
  • TUMI
  • LG
  • Clarins
  • Kia
  • ROYCE'
  • Unilever
  • Traveloka
  • Grand Seiko
  • Tokio Marine
  • AIG
  • Bayer
  • Chubb
  • Stripe
  • Decathlon
  • KLIA
  • McDonald's
  • AEON Bank
  • Samsung
  • foodpanda
  • Dior
  • Uniqlo
  • Prudential
  • Starbucks
  • OGAWA
  • Canon
  • FWD
  • Under Armour
  • DHL Express
  • Onitsuka Tiger
  • IHG Hotels & Resorts
  • Panasonic
  • Generali
  • TUMI
  • LG
  • Clarins
  • Kia
  • ROYCE'
  • Unilever
  • Traveloka
  • Grand Seiko
  • Tokio Marine
  • AIG
  • Bayer
  • Chubb
  • Stripe
Three plated dishes on a restaurant pass under warm lamps

One Team For Maps, Search And Ads

Primal is an F&B marketing agency in Malaysia with 15 people in Kuala Lumpur and about 150 across Kuala Lumpur, Bangkok and Singapore. For a restaurant group, the integrated Primal team runs local SEO for each outlet’s Google Business Profile, Google Ads for people searching near an outlet, and Meta and TikTok ads for new menus and promotions, with one report across every outlet.

A hand holding a phone with a bookings chart, a coffee beside it

Results Measured In Orders And Revenue

Primal reports restaurant marketing on orders, bookings, revenue and the cost of each new customer, outlet by outlet. Calls, reservation forms, direction requests from Google Maps and orders on your ordering site are tracked to the search or the ad that brought them, and delivery app orders are shown beside them where the app can share the data, so you can see which outlets and which channels bring customers in.

A cafe counter with an espresso machine, a glass dome of pastries and a plant
About Our Solutions

Restaurant Marketing Planned Around Each Outlet

Digital marketing for restaurants starts with where orders and bookings come from today. A cafe with 1 outlet needs different work from a chain with outlets in several states, and a food brand sold in supermarkets and on Shopee needs different work again. Primal looks at your Google Maps listings, delivery app listings, ordering site and ads first, then plans search, AI search and ads around the channels that bring customers in.

Work With A Top 3% Google Premier Partner

Google gives Premier Partner status each year to the top 3% of participating companies in a country, and Primal holds it for 2026. With our Meta Business Partner and HubSpot Certified Partner status, it gives the team early access to new ad products, joint planning with the platforms and beta tests, so new ad formats reach your restaurant campaigns early.

  • Google Partner PREMIER 2026
  • Meta Business Partner
  • LINE Agency Partner
  • TikTok
  • HubSpot Certified Partner
FAQ

Your Restaurant Marketing Questions Answered

  • A plated dish and a glass of iced tea on a cafe tableHow do I choose a restaurant marketing agency in Malaysia?How do I choose a restaurant marketing agency in Malaysia?Ask for food and beverage case studies with order and revenue figures, who in the team works on your account, and how results are reported for each outlet. Check that the agency runs Google Business Profile, search and ads together, so a promotion on Meta and the searches it creates on Google appear in one report.
  • A takeaway coffee cup and a paper bag on a plinthWhat do your restaurant marketing services include?What do your restaurant marketing services include?Local SEO for each outlet’s Google Business Profile and location page, SEO and AI search for menu and brand searches, Google Ads for people searching near an outlet, Meta and TikTok ads for new menus and promotions, and the tracking that ties each channel to orders and bookings. The plan sets which parts come first.
  • An hourglass with peach sand against a cream backgroundHow long until restaurant marketing shows results?How long until restaurant marketing shows results?Ads produce order and booking data as soon as tracking is in place. Fixes to Google Business Profiles and location pages take weeks to show in Google Maps, and rankings for competitive terms take months. The report shows calls, directions, bookings and orders by outlet, month by month.
  • A street of shophouse cafes with blank signboardsDo you work with restaurant chains with many outlets?Do you work with restaurant chains with many outlets?Yes. Each outlet gets its own Google Business Profile and location page, with opening hours, menus and photos kept consistent, and ads can be planned by the area each outlet serves. Reports show results by outlet as well as for the brand, so you can see which locations need more support.
  • A hand holding a phone with a delivery app, delivery bags behindDo you work with delivery apps and food brands that sell online?Do you work with delivery apps and food brands that sell online?Yes. Google and Meta ads can send people to your own ordering site or to your listing on a delivery app such as GrabFood or foodpanda. For food brands that sell online, Primal runs ecommerce SEO and ads with Shopee and Lazada. The report shows orders by channel, so you can compare the cost of a direct order with a delivery app order.
  • A hand holding a phone with a map and one pinCan you manage our Google Business Profiles?Can you manage our Google Business Profiles?Yes. Primal sets up and keeps the profile for each outlet current, with menus, photos, hours and posts, answers reviews with you, and tracks the calls, directions and bookings that each listing produces in Google Maps.
  • A new restaurant with chairs upturned on the tables before openingDo you run campaigns for new outlet openings?Do you run campaigns for new outlet openings?Yes. An opening plan covers the weeks before and after launch: local search, Google Maps, Meta and TikTok ads within a radius of the outlet, and offers tracked to visits and orders. The same plan can repeat for each opening.

Speak To Our Restaurant Marketing Team

Tell us how many outlets you run, where orders come from today and the targets you need to reach. A senior specialist looks at your Google Business Profiles and ads before the first call.

Client reviews
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Contact Us

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Speak With Us

Book a quick call to see how we help you grow, without endlessly trying new agencies, waiting for a better year or hiring expensive in-house teams.

  • We learn about your business and your goals
  • We find where your growth can come from
  • You see the next steps: a strategy meeting, then launch
4.9Four Primal client reviewers
on Google

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