
F&B Marketing Agency In Malaysia
Primal is a restaurant marketing agency in Malaysia for restaurants, cafes and food and beverage (F&B) brands. Local search engine optimisation (SEO), AI search and ads on Google, Meta and TikTok run as one plan, reported on orders and bookings.

One Team For Maps, Search And Ads
Primal is an F&B marketing agency in Malaysia with 15 people in Kuala Lumpur and about 150 across Kuala Lumpur, Bangkok and Singapore. For a restaurant group, the integrated Primal team runs local SEO for each outlet’s Google Business Profile, Google Ads for people searching near an outlet, and Meta and TikTok ads for new menus and promotions, with one report across every outlet.

Results Measured In Orders And Revenue
Primal reports restaurant marketing on orders, bookings, revenue and the cost of each new customer, outlet by outlet. Calls, reservation forms, direction requests from Google Maps and orders on your ordering site are tracked to the search or the ad that brought them, and delivery app orders are shown beside them where the app can share the data, so you can see which outlets and which channels bring customers in.

Restaurant Marketing Planned Around Each Outlet
Digital marketing for restaurants starts with where orders and bookings come from today. A cafe with 1 outlet needs different work from a chain with outlets in several states, and a food brand sold in supermarkets and on Shopee needs different work again. Primal looks at your Google Maps listings, delivery app listings, ordering site and ads first, then plans search, AI search and ads around the channels that bring customers in.
Work With A Top 3% Google Premier Partner
Google gives Premier Partner status each year to the top 3% of participating companies in a country, and Primal holds it for 2026. With our Meta Business Partner and HubSpot Certified Partner status, it gives the team early access to new ad products, joint planning with the platforms and beta tests, so new ad formats reach your restaurant campaigns early.
Results For Food And Beverage Brands
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study
Food Retail
Mahnaz Food342% Increase In Organic Purchases In 6 Months+342%Increase in organic purchases+352%Increase in organic revenue94%Keywords ranking on 1st pageAfter a technical review, Primal created a bilingual content strategy in English and Malay, targeting commercial and educational keywords.View case study
Fast Food
McDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study
Your Restaurant Marketing Questions Answered
How do I choose a restaurant marketing agency in Malaysia?How do I choose a restaurant marketing agency in Malaysia?Ask for food and beverage case studies with order and revenue figures, who in the team works on your account, and how results are reported for each outlet. Check that the agency runs Google Business Profile, search and ads together, so a promotion on Meta and the searches it creates on Google appear in one report.
What do your restaurant marketing services include?What do your restaurant marketing services include?Local SEO for each outlet’s Google Business Profile and location page, SEO and AI search for menu and brand searches, Google Ads for people searching near an outlet, Meta and TikTok ads for new menus and promotions, and the tracking that ties each channel to orders and bookings. The plan sets which parts come first.
How long until restaurant marketing shows results?How long until restaurant marketing shows results?Ads produce order and booking data as soon as tracking is in place. Fixes to Google Business Profiles and location pages take weeks to show in Google Maps, and rankings for competitive terms take months. The report shows calls, directions, bookings and orders by outlet, month by month.
Do you work with restaurant chains with many outlets?Do you work with restaurant chains with many outlets?Yes. Each outlet gets its own Google Business Profile and location page, with opening hours, menus and photos kept consistent, and ads can be planned by the area each outlet serves. Reports show results by outlet as well as for the brand, so you can see which locations need more support.
Do you work with delivery apps and food brands that sell online?Do you work with delivery apps and food brands that sell online?Yes. Google and Meta ads can send people to your own ordering site or to your listing on a delivery app such as GrabFood or foodpanda. For food brands that sell online, Primal runs ecommerce SEO and ads with Shopee and Lazada. The report shows orders by channel, so you can compare the cost of a direct order with a delivery app order.
Can you manage our Google Business Profiles?Can you manage our Google Business Profiles?Yes. Primal sets up and keeps the profile for each outlet current, with menus, photos, hours and posts, answers reviews with you, and tracks the calls, directions and bookings that each listing produces in Google Maps.
Do you run campaigns for new outlet openings?Do you run campaigns for new outlet openings?Yes. An opening plan covers the weeks before and after launch: local search, Google Maps, Meta and TikTok ads within a radius of the outlet, and offers tracked to visits and orders. The same plan can repeat for each opening.
Speak To Our Restaurant Marketing Team
Tell us how many outlets you run, where orders come from today and the targets you need to reach. A senior specialist looks at your Google Business Profiles and ads before the first call.
Services For Restaurants And Food Brands
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Malaysia.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
TikTok Ads
TikTok campaigns for reach, leads and online orders.




