Brand Awareness Agency For Reach That Leads To Enquiries
Primal plans each brand awareness campaign in Malaysia across video, social ads, display and AI search, and measures it on reach, ad recall and the growth in searches for your brand name.
A Brand Awareness Marketing Agency With One Team
Primal is a brand awareness marketing agency with about 150 people across Kuala Lumpur, Bangkok and Singapore. For an awareness program, the integrated Primal team plans YouTube and TikTok video, Meta and display ads, and AI search work so your brand appears in the answers from ChatGPT, Gemini and Google AI Overviews. Search campaigns and search engine optimisation (SEO) run beside them, so the people you reach can find you when they start looking.
Measured On Reach, Recall And Branded Search
Primal measures brand awareness on reach and frequency from each ad platform, on ad recall and awareness from Google and Meta brand lift studies, which compare people who saw your ads with people who did not, and on the searches for your brand name in Google Search Console and Google Trends. Each report shows the three side by side, so you can see whether the people you reached remembered the brand and went on to search for it.
Brand Awareness Planned Around The Buyers You Need
A brand entering Malaysia needs people to know its name before they will search for it, and an established brand with a new product needs its current buyers to notice the launch. Primal starts with who needs to know your brand and what they should remember, then plans the channels, the creative and the budget to reach them often enough to be recalled.
Work With A Top 3% Google Premier Partner
Google gives Premier Partner status each year to the top 3% of participating companies in a country, and Primal holds it for 2026. With our Meta Business Partner and HubSpot Certified Partner status, it gives the team early access to new ad products, joint planning with the platforms and beta tests, so new ad formats reach your campaigns early.
Results From Our Brand Awareness Work
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MilConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study 
Fast Food
McDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study
Your Brand Awareness Questions Answered
How do I choose a brand awareness agency?How do I choose a brand awareness agency?Ask how the brand awareness agency measures awareness before and after a campaign, which brand lift studies it runs, and how it links awareness to later searches and enquiries. Ask for case studies with reach and ad recall figures, and check that the creative and the media are planned together.
What does a brand awareness campaign include?What does a brand awareness campaign include?Audience research, the message and the creative, video on YouTube and TikTok, Meta and display ads, AI search work so AI answers mention your brand, and measurement through reach, brand lift studies and branded search. Search and retargeting campaigns follow, so the people you reached can find you and enquire.
How do you measure brand awareness?How do you measure brand awareness?Reach and frequency from each ad platform, ad recall and awareness from Google and Meta brand lift studies, which compare people who saw your ads with people who did not, and the number of searches for your brand name in Google Search Console and Google Trends.
How long until a brand awareness campaign shows results?How long until a brand awareness campaign shows results?Reach can be read during the campaign, and ad recall once a brand lift study has collected enough survey answers. Searches for your brand name are compared with the months before the campaign, so the report shows whether more people look for you after they see your ads.
Which platforms do you use for brand awareness in Malaysia?Which platforms do you use for brand awareness in Malaysia?YouTube, TikTok, Facebook and Instagram, the Google Display Network, and programmatic video and display ads on news and lifestyle sites, chosen by where your buyers spend their time. AI search work runs beside them, so ChatGPT, Gemini and Google AI Overviews mention your brand when buyers ask.
Can brand awareness run alongside performance campaigns?Can brand awareness run alongside performance campaigns?Yes. The plan sets a share of budget for reach and video and the rest for search and conversion ads. The report shows branded searches and direct visits rising next to the leads or orders from the performance side, so you see what each part is doing.
Do you produce the video and creative?Do you produce the video and creative?Yes. Primal’s creative team produces video, static ads and social content for each platform, with versions for Meta, TikTok and YouTube, and tests which messages lift recall. You approve the creative before it runs.
Speak To Our Brand Team
Tell us who needs to know your brand and what you are launching. A senior strategist looks at your current reach and the searches for your brand name before the first call.
Services For Brand Awareness
YouTube Ads
Video ads on YouTube, planned for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.