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The Primal team gathered in the Bangkok office

The People Who Lead The Work

Every program at Primal is led by senior practitioners, each with a discipline and the markets they run.

  • 3Offices in Thailand, Malaysia and Singapore
  • 150Team members working across the 3 offices
  • 6Disciplines, each with its own lead
The Model

Clear Ownership, Senior Review, One Integrated Team

Primal does not run on anonymous account teams. Each discipline and each product has a lead who plans the work and reviews it before it goes live. Clients meet the leadership team in planning sessions and material reviews, and their names stand behind the positions Primal publishes.

Primal’s Leaders

  • Mark, CEO & Founder at PrimalMarkCEO & FounderCEO & Founder. Mark started Primal in Bangkok in 2015.
  • Ben, General Manager at PrimalBenGeneral ManagerGeneral Manager. The team and discipline leads in Bangkok report to Ben.
  • Joy, Account Director at PrimalJoyAccount DirectorAccount Director. Joy leads the client services team in Kuala Lumpur.
  • Milk, Performance Marketing Manager at PrimalMilkPerformance Marketing ManagerPerformance Marketing Manager. Milk leads the performance marketing team in Bangkok.
  • Tai, Content Manager at PrimalTaiContent ManagerContent Manager. Tai leads the content team of writers and editors.
  • Chiara, Performance Marketing Team Lead at PrimalChiaraPerformance Marketing Team LeadPerformance Marketing Team Lead. Chiara leads performance marketing in Kuala Lumpur.
  • Thuch, Media Team Lead at PrimalThuchMedia Team LeadTeam Lead. Thuch leads a client services team in Bangkok.
  • Chet, Technical Director at PrimalChetTechnical DirectorTechnical Director. Chet leads the technical team of search specialists, developers and outreach specialists.
  • Eric, Search Team Lead at PrimalEricSearch Team LeadTeam Lead. Eric leads a client services team in Bangkok.
  • Jeanny, Media Team Lead at PrimalJeannyMedia Team LeadTeam Lead. Jeanny leads a client services team in Bangkok.
  • Shasha, Enterprise Team Lead at PrimalShashaEnterprise Team LeadTeam Lead, Enterprise. Shasha leads the enterprise client services team.
  • Neil, Art Director at PrimalNeilArt DirectorArt Director. Neil leads the creative team of designers and content creators.
  • Ploen, Search Team Lead at PrimalPloenSearch Team LeadTeam Lead. Ploen leads a client services team in Bangkok.
  • Pear, Head of Search Integration at PrimalPearHead of Search IntegrationHead of Search Integration. Pear leads ElevateSEO™.
  • Sun, Data Analytics Lead at PrimalSunData Analytics LeadData Analytics Lead. Sun leads data analytics at Primal.
  • Tum, People & Culture Manager at PrimalTumPeople & Culture ManagerPeople & Culture Manager. Tum leads the People & Culture team: hiring, HR and office administration.
The Primal team working together in the Bangkok office

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The leadership team plans the work. Start with a 30-minute conversation with a senior strategist about your marketing program.

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Book a quick call to see how we help you grow, without endlessly trying new agencies, waiting for a better year or hiring expensive in-house teams.

  • We learn about your business and your goals
  • We find where your growth can come from
  • You see the next steps: a strategy meeting, then launch
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