+60 11-1405 6439
Get Started
The Primal team at a company townhall

Primal In The Press

The complete record of coverage and appearances, plus everything a journalist needs to write about Primal accurately. The official boilerplate, the approved founder bio and the media contact.

Media Enquiries
For Journalists

The Official Words

Mark McDowell, founder and CEO of Primal
Company boilerplate (quote as written)

Primal is a leading agency that helps high-performing brands scale. We work as strategic partners, offering accelerated execution and complete marketing solutions. Our team blends AI, human creativity with local relevance to help brands win in the AI era.

Founder Bio

Mark McDowell is the founder and CEO of Primal, a marketing agency with offices in Bangkok, Kuala Lumpur and Singapore. Under his leadership Primal has been recognised on the Financial Times High-Growth Companies Asia-Pacific list 5 years running. Forbes listed him on its 30 Under 30 Asia list in 2020, and Campaign Asia awarded him Southeast Asia Young Achiever of the Year in 2018.

  • Media Contacthello@prml.com

    Interview requests, comment on AI search and marketing in Southeast Asia and speaking enquiries.

  • Press Kit

    Logo pack, founder photos and fact sheet. Approved assets in one download, so what runs is what we approved.

  • Facts At A Glance

    Founded in Bangkok. 150 people. Offices in Bangkok, Kuala Lumpur and Singapore. 6 disciplines. Founded by Mark McDowell. 26 award wins and medals since 2018.

Coverage

Where Primal Has Appeared

OutletPieceDateLink
Financial TimesHigh-Growth Companies Asia-Pacific: Primal listed 5 years running, 2022 to 20262026Read
Marketing-InteractivePrimal MY picks new general manager: Jeppe Bauer CarlsenJan 2025Read
APAC Search AwardsBest In-House Team: PrimalApr 2023Read
Malay MailPrimal shares its 2023 outlook after Best In-House Team at the APAC Search Awards 2023 (press release)Feb 2023Read
Marketing-InteractiveSearch Agency of the Year, Agency of the Year Malaysia 2022: Primal (sponsored)Jan 2023Read
MalaysiakiniPrimal Malaysia leads businesses through pandemic turmoil (announcement)Sep 2020Read
Forbes30 Under 30 Asia, Media, Marketing & Advertising: Mark McDowell, Primal2020Read
Koktail MagazineThe Future List: Mark McDowell2020Read
Talks + Appearances

On Stage And On Record

EventSessionDateLink
Disrupt The Default 2027, hosted by PrimalOpening session: What You Do in the Next 90 Days Decides Next YearOct 2026View
Marketing Oops Summit 2026Talk: How Brands Can Win AI Answers 2026Jun 2026View
DIGITAL 16 Conference, Bangkok EntrepreneursSpeakerJan 2017View
How We Work

The People Behind The Coverage

Primal is a team of 150+ specialists in Bangkok, Kuala Lumpur and Singapore, across strategy, search, media, social, creative and data, working as one integrated group rather than a set of departments.

Press enquiries reach the people who run the work, not a press office.

  • Five Primal team members wearing event lanyards, smiling around a trophy in front of a large multicoloured letter G wall
  • Primal team members clapping and smiling together in the office, city towers through the window behind them
  • Primal team members in a meeting around a long table with laptops, under a pink Primal neon sign
  • Two Primal colleagues looking at a laptop screen together at their desks
A speaker on stage in front of the Disrupt The Default 2027 screen at Primal’s event
Deep Dive

What Primal Speaks About

Primal's leadership speaks and comments on AI search and how brands earn visibility in AI platforms, on SEO and the durable foundations it shares with AI visibility, on marketing in Thailand, Malaysia and the wider Southeast Asian region and on how agencies are rebuilding their operating models around AI. Founder Mark McDowell is the primary spokesperson; discipline leads comment within their own practices.

Learn More

30 Minute Call

Speak With Us

Book a quick call to see how we help you grow, without endlessly trying new agencies, waiting for a better year or hiring expensive in-house teams.

  • We learn about your business and your goals
  • We find where your growth can come from
  • You see the next steps: a strategy meeting, then launch
4.9Four Primal client reviewers
on Google

Loading the calendar…