A TikTok Ads Agency For Brands In Malaysia
Primal is a TikTok ads agency in Malaysia, running TikTok ads for reach, leads and TikTok Shop orders, with short videos made for the platform and tested against each other.
Ads Run On
- TikTok
Brands That Work With Our Advertising Team
People Buy Without Leaving TikTok
With TikTok Shop, a viewer in Malaysia can watch a video, open the product and pay without leaving the app. For brands that sell on their own site, TikTok ads send viewers to a landing page instead. In both cases the ad has to work as a TikTok video, vertical and with sound, with the product in the first seconds. Primal makes and tests short videos for TikTok, and reports TikTok ads against the orders and leads they bring.
What Our TikTok Ads Services Cover
Our TikTok ads in Malaysia run in 6 parts. The plan sets which come first for your brand.
- In-Feed Video AdsVertical video ads in the For You feed, planned for reach, site visits, leads or app installs.
- TikTok Shopping AdsTikTok shopping ads for TikTok Shop sellers, run as GMV Max campaigns, TikTok’s automated campaign type for Shop orders (GMV stands for gross merchandise value).
- Spark AdsPosts from your own TikTok account run as ads, so the views and likes stay on the original post.
- Video CreativeShort vertical videos written and edited for TikTok, in several versions per campaign so they can be tested.
- Conversion TrackingThe TikTok Pixel and events on your site, or your TikTok Shop data, so each order or lead is recorded against the ad.
- ReportingReach, views, leads, orders and return on ad spend (ROAS), reported against the targets agreed in the plan.
Recognised For Social Media And Performance Marketing
Primal’s marketing work has won regional awards, including Gold for Excellence In Social Media Marketing at the Marketing Excellence Awards.
See All Awards- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalisteCommerce Marketing Agency Of The YearAgency Of The Year Malaysia
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
Advertising Services At Primal
Each paid channel has its own page, from Facebook to Meta’s Collaborative Performance Advertising Solution (CPAS) for Shopee and Lazada stores. One team plans them on one budget.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, planned and reported with your Meta campaigns.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
How A Primal TikTok Ads Engagement Runs
A 5-stage engagement model, from the set-up your account needs to a plan that changes with the results.
Set-Up
TikTok Ads Manager, the TikTok Pixel and, for sellers, the link to your TikTok Shop, checked before spend starts.
Your TikTok Ads Questions Answered
Is TikTok advertising worth it for my brand in Malaysia?
It is worth testing when your buyers use TikTok and your product can be shown in a short video, as with food, beauty, fashion and online stores. For business-to-business services it is usually a smaller part of the plan, beside search.
Do you run ads for TikTok Shop?
Yes. Ads for TikTok Shop now run as GMV Max campaigns, which TikTok made the default campaign type for Shop ads in July 2025. Primal sets the return target, supplies the videos and reports orders and revenue from your Shop.
Who makes the videos for TikTok ads?
The integrated Primal team writes and edits the ad videos, and can use footage you already have. Spark Ads can also run posts from your own TikTok account as ads.
Can TikTok ads bring leads as well as orders?
Yes. TikTok ads can send viewers to a landing page on your site, where each enquiry is recorded in your own analytics and customer records. Primal plans lead campaigns with the same tracking as ecommerce campaigns.
How do I choose a TikTok ads agency?
Ask for figures from TikTok campaigns, how the agency tests video, how orders and leads are tracked back to each ad, and who writes and edits the creative.
Speak To Our TikTok Ads Team
A 30-minute conversation with a senior media specialist about your TikTok ads, your videos and the orders and leads you want from the spend.
Request A ConversationOther Services You May Be Considering
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.