The Challenge
Despite being a top seller in Malaysia, Mahnaz Food struggled to break past the top 5 search positions, consistently losing the spot to e-commerce platforms. Even when its products went viral on social media, customers searching on Google would find competitors ranking first.
Our Approach
After a technical review, we created a balanced bilingual content strategy in English and Malay, targeting commercial and educational keywords, including long-tail and question-based queries.
We published monthly blog articles based on search volume, social trends and festive seasons, such as Ramadhan and Christmas. We expanded beyond product pages into educational content, with strategic backlinking to grow the site’s authority.
Outcomes Achieved
- +342%Increase in Organic Purchases
- +352%Increase in Organic Revenue
- 94%Keywords Ranking on 1st Page
Key Insights
- Mahnaz Food was a top seller in Malaysia, yet e-commerce platforms ranked above it on Google, even when its products went viral on social media.
- Monthly blog articles followed search volume, social trends and festive seasons such as Ramadhan and Christmas.
- The content went beyond product pages into educational articles in English and Malay, with backlinks to grow the site’s authority.
