ChatGPT Ads Planned And Run By Primal
Primal plans and runs ChatGPT ads for brands in Malaysia through OpenAI’s Ads Manager, beside the AI search work that aims to get your brand cited in ChatGPT answers.
Ads Run In
- ChatGPT
Brands That Work With Primal On Search And Advertising
ChatGPT Ads Are Now Open In Malaysia
OpenAI began rolling out ChatGPT ads in Malaysia on 23 September 2026, and businesses based in Malaysia can now run campaigns through its self-service Ads Manager. The ads appear below a ChatGPT answer, labelled as sponsored and separate from the answer, and are matched to the topic of the conversation. ChatGPT advertising is new, so Primal runs it as a measured test beside the channels that already bring you leads, with the reporting OpenAI offers today: impressions, clicks, click-through rate and spend.
What Our ChatGPT Advertising Services Cover
Our ChatGPT ads work has 6 parts, planned with your search and advertising budget. The plan sets which come first for your brand.
- Conversation ResearchThe questions and tasks people bring to ChatGPT in your category, to decide where an ad would be useful to them.
- Ads Manager Set-UpAn OpenAI Ads Manager account for your business in Malaysia, with billing, members and permissions set up.
- Ads And Context HintsAd titles, copy, landing pages, context hints and targeting selections, the inputs OpenAI uses to match an ad to a conversation.
- Product Feed CampaignsProduct feed campaigns for online stores, where Ads Manager supports them for your catalogue.
- Landing Pages And TrackingThe page a person reaches after the click, with your own analytics recording the leads and orders that follow.
- ReportingImpressions, clicks, click-through rate and spend from Ads Manager, beside leads and orders from your analytics.
Recognised For Paid Media And Search
Primal’s paid media work has won regional awards, including Search Marketing Agency Of The Year at Agency Of The Year Malaysia.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
Search And Advertising Services At Primal
ChatGPT ads sit beside AI SEO, which applies search engine optimisation (SEO) to AI answers, and beside your other paid channels. One team plans them on one budget.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
How A Primal ChatGPT Ads Test Runs
A 5-stage engagement model, from the conversations your buyers have with ChatGPT to a plan that changes with the results.
Questions
The questions and tasks people bring to ChatGPT in your category, to decide where an ad would help them.
Your ChatGPT Ads Questions Answered
Can businesses in Malaysia run ChatGPT ads now?
Yes. OpenAI began rolling out ChatGPT ads in Malaysia on 23 September 2026, and a business whose legal entity is based in Malaysia can use OpenAI’s self-service Ads Manager. Primal sets up and runs the account for you.
Who sees ChatGPT ads?
Adults who use ChatGPT without a paid subscription or on the low-cost Go plan. OpenAI does not show ads to accounts it identifies as under 18, or on Plus, Pro, Business, Enterprise and Edu accounts. Ads appear below the end of an answer, labelled as sponsored, and are not placed near conversations about personal health, mental health or politics.
Will ChatGPT ads change what ChatGPT says about my brand?
No. OpenAI states that ads run on separate systems and do not influence ChatGPT’s answers. To be mentioned in the answers themselves, your brand needs AI search work, which Primal runs as AI SEO and ElevateSEO™. ChatGPT advertising and AI SEO can be planned together.
Is ChatGPT advertising worth testing now?
It is worth a test budget when your buyers use ChatGPT to research what you sell. The channel is new and Ads Manager reports impressions, clicks, click-through rate and spend, so Primal measures leads and orders in your own analytics and compares the cost with your other channels before more budget goes in.
Can every business advertise in ChatGPT?
OpenAI’s ad policies set which businesses can advertise. Political advertising is not allowed, and advertisers in regulated categories such as health and financial services must meet OpenAI’s eligibility criteria first. Primal checks your category against those policies before planning a campaign.
Speak To Our Paid Media Team
A 30-minute conversation with a senior media specialist about ChatGPT ads, your AI search visibility and where a test fits your budget.
Request A ConversationOther Services You May Be Considering
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.