Performance Max (PMax) Ads In Malaysia
Primal is a Performance Max agency and Google Premier Partner in Malaysia, running PMax ads with the product feeds, assets, audience signals and conversion data each campaign needs.
One Campaign Across
- Search
- YouTube
- Display
- Maps
Brands That Work With Our Paid Search Team
One Campaign Across Google’s Channels
A Performance Max campaign shows ads on Search, YouTube, Display, Discover, Gmail and Maps from one budget, and Google’s bidding decides where each impression goes. That bidding learns only from what the campaign gives it. With an incomplete product feed, a thin set of assets or conversion tracking that records the wrong actions, spend can go to placements that bring few buyers. Primal sets up each campaign with a complete feed, a full set of assets, audience signals from your own customer data and conversion values that match your revenue, then reads the search term insights to see what the spend bought.
What Our Performance Max Services Cover
Our Performance Max work has 6 parts. The plan sets which come first for your account.
- Product FeedsGoogle Merchant Center feeds with complete titles, prices, availability and product categories, so retail campaigns show the right items.
- Asset GroupsHeadlines, descriptions, images, videos and logos grouped by product line or audience, with new versions added where one performs poorly.
- Audience SignalsYour customer lists, site visitors and custom segments given to Google as the starting point for who each campaign should reach.
- Conversion DataConversion actions and values checked on your site, and offline conversions imported from your customer relationship management (CRM) system where it allows.
- Search Term InsightsThe search categories and terms behind your conversions, reviewed so brand terms and terms that do not fit are excluded, and shared with your search engine optimisation (SEO) plan where we run both.
- ReportingRevenue, return on ad spend (ROAS) and cost per acquisition (CPA) reported by campaign and asset group against the targets in the plan.
An Award-Winning Performance Marketing Agency
Primal’s paid media work has won regional awards, including Search Marketing Agency Of The Year at Agency Of The Year Malaysia. A Primal Malaysia pay-per-click (PPC) campaign was a finalist at the Search Engine Land Awards.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- FinalisteCommerce Marketing Agency Of The YearAgency Of The Year Malaysia
Google Advertising Services At Primal
Performance Max runs beside the other Google campaign types. Each has its own page, and one team plans them on one budget.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
How A Primal Performance Max Campaign Runs
A 5-stage process, from tracking and feeds to a campaign that changes with what the search term insights show.
Check Conversion Tracking
Conversion actions and values checked on your site and in Google Ads, so bidding learns from purchases and qualified leads only.
Results From Our Performance Max Work
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study 
Parenting
Mothercare28.53x ROAS On Google Ads In 12 Months28.53xReturn on ad spend on Google Ads1.1MNew users22.10%Increase in first time purchasersSearch and Performance Max campaigns to capture high-intent demand and maximise ecommerce conversions.View case study 
Retail
PURAS5.21x ROAS For Its Hero Product In 2 Months197.37%Increase in Meta conversion61.14%Increase in Google return on ad spend (ROAS)137.5%Increase in blended ROASMeta Advantage+ Shopping alongside Google Performance Max and Search campaigns, to reach high-intent users and maximise conversions.View case study
Your Performance Max Questions Answered
How long does a PMax campaign take to show results?
Google’s bidding usually needs several weeks of conversion data before results settle, and longer in accounts with few conversions a month. Feed and tracking fixes can show within weeks. A steady return on ad spend usually takes a few months of asset and signal changes, and the plan sets targets by month.
Is Performance Max right for my business?
Performance Max works best when the account records enough conversions for Google’s bidding to learn from, and when you can supply a product feed or a full set of images, videos and copy. For a brand with few conversions or one narrow service, a Search campaign is often the better place to start. We say which fits after we review your account.
Will Performance Max take conversions from my Search campaigns?
It can compete for some of the same searches. Google gives priority to a Search campaign when one of its exact match keywords is identical to the search. We add brand exclusions and negative keyword lists where Search already covers a term, and judge results on the total conversions across all your Google campaigns.
How do I choose a Performance Max agency?
Ask how the agency checks conversion tracking before launch, how it reports results by asset group and search category, and which Performance Max case studies it can show with figures. Check its Google partner status as well. Primal is a Google Premier Partner.
Do you run PMax ads for lead generation as well as ecommerce?
Yes. For lead generation, the campaign uses your enquiry form as the conversion, with lead values or offline conversions from your CRM so bidding favours qualified leads. For ecommerce, it uses your Merchant Center feed and purchase values.
Speak To Our Performance Max Team
A 30-minute conversation with a senior media specialist about your feeds, your conversion data and where your PMax ads spend goes today.
Request A ConversationOther Services You May Be Considering
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.