Companies who want to monitor the response of their products or services in a digital marketplace are turning to performance marketing, which is any type of campaign in which payment is only made when the goal specified by the business has been reached. These goals can be leads, conversions, sales, or any other criteria set by the company. Payment is then only made when that specified goal is achieved. This arrangement benefits both the advertiser and the marketer by making it easier for businesses to promote their products and attract customers while only paying for results—which is what makes performance marketing unique.
For a company that has products with narrow profit margins, or one that wishes to use its marketing budget wisely, performance marketing is an ideal choice. In this type of campaign, the marketer must make every cent count and use their experience and skill to squeeze every drop of value out of each digital marketing campaign. Performance marketing campaigns have other advantages as well—they are highly measurable, therefore giving you highly accurate acquisition costs per product.
When advertising through performance marketing, every detail is crucial. A font that's too small or colours that are too bright will distract your potential customers from the message of your ad and turn them off your product. The same goes for targeting the wrong demographic or displaying an ad at the wrong time of day. That's why it's so important to partner with an experienced performance marketing agency – to ensure every detail is well taken care of so that you can focus on what you do best: creating amazing products and services.
The best way to ensure a successful performance marketing campaign is to hire a digital marketing agency equipped with all the necessary tools and deep expertise to create a holistic ad campaign that is tailored to your brand. One that houses not only a talented team of graphic designers and writers that can create original, engaging, relevant and informative ads but also an expert team that has the knowledge to bid strategically for the ad's placement and responsible account managers that keeps track of every marketing campaigns and reports back to the client on the performance and progress towards the goals set.
Performance marketing can provide valuable insights for brands that are just launching or those with new products or services on the market. Besides being an efficient way to educate audiences about your brand or your new product/service, running ad campaigns using the performance model can provide immediate and detailed feedback about your new products or services. Performance marketing is also incredibly accurate at pinpointing areas where the campaign is succeeding as well as underperforming areas. By being able to see the need for performance marketing sooner, you are able to adjust more effectively and efficiently.
What better way to run performance marketing campaigns than with an agency that fully comprehends the potential of performance marketing and how it can be implemented to the brand's advantage. Reap the benefits of performance marketing with Primal, an award-winning performance marketing agency in Kuala Lumpur, Malaysia. By utilising measurability effectively, the brand can get the most out of performance marketing. Primal is able to effectively create a customised ad strategy using performance marketing that will provide you with useful data that can be used to refine and improve your marketing goals, products and services. Contact Primal to get started today!
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.