A Performance Marketing Agency Measured On Revenue
Primal is a performance marketing agency in Malaysia that manages search, social and video ads within a unified budget, judged on the leads and revenue each channel returns.
Brands That Trust Primal With Their Marketing
Every Ringgit Judged On What It Returns
Google and Meta each report their own conversions, and both can claim the same order. A performance marketing agency should judge spend on the leads and revenue in your own records, in Google Analytics 4 (GA4) or your customer relationship management (CRM) system, and then change the budget split toward the channels that return the most. Primal runs search, social and video ads this way, with targets for cost per lead or return on ad spend (ROAS) agreed before spend starts.
What Our Performance Marketing Services Cover
Our performance marketing services in Malaysia have 6 parts. The media strategy sets which come first for your brand.
- Budget AllocationA budget split across search, social, video and marketplace ads, set from each channel’s cost per lead or return on ad spend.
- MeasurementConversion tracking in GA4, Google Ads and Meta checked against your CRM or store orders, so every channel is judged on the same numbers.
- TestingAds, audiences, bids and landing pages tested one change at a time, with each result recorded before the next test starts.
- Channel ManagementGoogle, Meta, TikTok and YouTube campaigns run by the integrated Primal team against the same targets.
- Landing PagesLanding pages checked for load speed, tracking and form completion, so the clicks you pay for turn into enquiries.
- Revenue ReportingA unified report on leads, revenue, cost per lead and ROAS by channel, against the agreed targets.
A Unified Report Across Every Channel
Google, Meta, TikTok and YouTube results read together, against the same targets, so more of the budget goes to the channels that bring customers.
Example report. The figures are for illustration.
- ConversionsLeads and orders, 90 days+31%vs prior 90 daysEach lead or order counted once, across every channel.
- Blended ROASReturn on ad spend, 30 days4.6xGoogle · Meta · TikTokRevenue against spend, all channels.
- Channel MixShare of conversions
- Google Search38%
- Meta32%
- PMax18%
- TikTok12%
- Cost Per LeadAll channels, 30 days−18%vs prior 30 days
- −24%Meta
- −11%Google
- RevenueFrom paid media, 30 days+22%vs prior 30 daysMatched to orders in your store or CRM.
- New CustomersShare of orders, 30 days62%first-time buyers
- 38%Returning
How Primal Performance Marketing Works
Five stages that start with your own numbers and keep the budget where it returns the most.
Measure The Baseline
Cost per lead, return on ad spend and revenue by channel today, checked against your own records.
Results From Our Advertising Work
Retail
PURAS5.21x ROAS For Its Hero Product In 2 Months197.37%Increase in Meta conversion61.14%Increase in Google return on ad spend (ROAS)137.5%Increase in blended ROASMeta Advantage+ Shopping alongside Google Performance Max and Search campaigns, to reach high-intent users and maximise conversions.View case study 
Maternity Retail
Mamaway527% ROAS Achieved In 2 Months527%Return on ad spend (ROAS) achieved111%Increase in revenue29%Decrease in cost per acquisition (CPA) with RM 67A paid media strategy across Google Search, Google Shopping and social ads, focused on driving online revenue.View case study 
Automotive
HELLA283% Increase In ROAS In 5 Months283%Increase in return on ad spend144%Increase in revenue75%Cost per conversion decreased with RM24.66Shopee campaigns restructured, with audiences and conversion optimisation, to drive revenue to the HELLA Official Store.View case study
Awards For Our Performance Marketing
Primal’s performance marketing work has won regional awards, including Gold for Performance Marketing at the Marketing Excellence Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
- SilverExcellence In Personalisation MarketingMarketing Excellence Awards Malaysia
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
Performance Marketing Services At Primal
Performance marketing sets the strategy and the budget split. Each channel in it has its own page, run by the same team.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Your Performance Marketing Questions Answered
How do I choose a digital performance marketing agency?
Ask how the agency checks platform conversions against your own lead and order records, how it decides the budget split between channels, and for case studies that state return on ad spend or cost per lead. Primal is a Google Premier Partner and a Meta Business Partner.
What do your performance marketing services include?
Budget allocation, conversion tracking, campaign management on Google, Meta, TikTok and YouTube, testing, landing page reviews and a unified report on leads and revenue. The media strategy sets which channels come first.
How long until performance marketing shows results?
Fixes to tracking can change what you see in the reports within weeks. Automated bidding needs several weeks of conversion data, and a steady cost per lead or return on ad spend usually takes a few months of testing. The strategy sets targets by month.
Is performance marketing worth it for my brand?
It is worth it when you can track the lead or order an ad produces and you know what a customer is worth to you. Where tracking is missing, the first step is to fix it, so spend can be judged on revenue.
Do you work with brands that sell on Shopee and Lazada?
Yes. We run Shopee in-platform ads and Collaborative Performance Advertising Solution (CPAS) campaigns, which send Meta audiences to your store on Shopee or Lazada, and report the marketplace orders beside your own site’s revenue.
How much does performance marketing with Primal cost?
Media management for performance marketing starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative your campaigns need. Scope is set after a 30-minute call. See our guide to Google Ads costs in Malaysia.
Speak To Our Performance Team
A 30-minute conversation with a senior performance marketing specialist about your channels, your tracking and the targets that matter to your revenue.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.