Most of what we consume every day is regarded as ‘fast-moving consumer goods’ (FMCG). These products are produced in massive numbers and consumed quickly by customers, meaning FMCGs have a huge rate of inventory turnover compared to different types of products. Also referred to as ‘consumer packaged goods’ (CPG), FMCGs are the kinds of things you’d find in your local supermarket, warehouse outlet and corner store. Think products with short life-spans like bread, milk and fruit, alongside other household items such as toilet paper, beer and common medicines.
Profits on FMCGs tend to remain relatively small considering the competitiveness of these markets. However, as these items are sold in such enormous quantities, the combined profit at the end of the day can be eye-watering. FMCG stocks are often slow to grow, but due to their forecastable returns and remarkably consistent margins, they provide stable long-term investments. In reality, FMCGs make up approximately 50% of total consumer spending, even though high-investment goods like cars, laptops and smartphones grab the headlines. To market your FMCG products effectively, your brand needs a tailored digital marketing approach. Fortunately, Primal has a wealth of effective techniques that reach your ideal customers and increase sales.
In this competitive marketplace, advertising FMCGs requires a forward-thinking approach if you’re going to increase both brand awareness and market share. This sees most leading companies focus on innovation, with those that get complacent often being overtaken by their competition and falling from relevancy. In this day and age, customer loyalty remains relatively fleeting as trends appear and disappear quicker than ever before. Meanwhile, consumers are constantly looking for new products and brands that improve their lifestyle. These factors make it incredibly important that FMCG brands break new ground and deliver high-quality campaigns that catch their target market’s attention.
Many FMCG brands strike lightning in the beginning but never capitalise on their success and fade into obscurity. For companies that are going to succeed long-term, the second year of operations is a critical period, as they look to improve product sales and market share. The goal should always be to achieve 80% of sales compared to their first year, with a brands failure to do so often signalling a cease in operations. Following trends isn’t enough for FMCG brands; the product has to become the new measuring stick for others in the sector. Although many brands successfully leverage social media hype to generate massive consumer interest, the sign of a great product is how it matures in the market once it’s not so fresh.
The success of FMCGs relies heavily on digital marketing campaigns. A powerful strategy serves as a key factor in the development, promotion, distribution and analysis of a new product. Innovative brands utilise in-depth customer data to remain highly responsive to their target market’s needs. This kind of analysis could change the direction of the design and distribution of a new product or it might significantly alter how you approach your overall marketing strategy. Supported by a talented digital marketing team, brands can deliver high-volume products that increase their bottom line.
To lead a successful FMCG marketing campaign, these are some of the essential elements you have to include:
Based in Kuala Lumpur, Primal is the region’s top FMCG marketing agency. In recent years, we’ve worked alongside a wealth of local and international FMCG companies, conducting campaigns that enhance e-commerce and brick-and-mortar revenue. The strength of our FMCG marketing agency comes from our dedication, as we provide our clients with weekly, bi-weekly or monthly reports that assess our strategy and determine where we can make fine adjustments. Meanwhile, these thorough reports identify emerging trends and increase sales, helping our clients outshine their competition.
Alongside our FMCG strategies, Primal has outstanding experience across the entire spectrum of digital marketing. We offer brands powerful SEO techniques that improve your search engine rankings and increase brand visibility. Our detailed approach converts your competitors’ customers, while we also develop insightful buying personas to achieve greater success. By partnering with Primal, you’ll benefit from a remarkable ROI as we boost your brand awareness and sales figures. Contact us to find out how we can help achieve long-term success for your FMCG brand.