Google Penalty Recovery By Senior Search Specialists
Primal’s search specialists find why a site lost its Google rankings, fix the cause and, when Google has taken manual action, file the reconsideration request.
Brands Our Search Specialists Work With
Find The Cause Before Changing The Site
A sudden loss of Google rankings usually comes from a manual action, an algorithm update or a technical change on the site. A manual action is a penalty a Google reviewer applies for breaking Google’s spam policies, and it appears in the Manual Actions report in Google Search Console. An algorithm drop follows a change to Google’s ranking systems and comes with no message. Removing pages, links or content before the cause is clear can cost rankings that were never at risk, so Primal checks the reports and the dates of the drop first, then fixes what caused it.
What Our Google Penalty Recovery Services Cover
Google penalty recovery at Primal has 6 parts. The cause of the drop sets which ones your site needs.
- Finding The CauseThe Manual Actions and Security Issues reports, ranking and click data, and the dates of confirmed Google updates, compared to find what caused the drop.
- Manual Action FixesThe issue Google reported, fixed on every affected page, such as unnatural links, thin or copied content, hidden text or structured data that breaks Google’s guidelines.
- Link RemovalRemoval requests sent to the sites that host unnatural links to you, with a record of every request and every reply.
- Disavow FileA disavow file only for the links that cannot be removed and that caused, or are likely to cause, a manual action.
- Reconsideration RequestA written request to Google, filed in Search Console, that explains the issue, the fixes made and the evidence for each one.
- Algorithm RecoveryFor drops after a Google update, changes to content quality, page experience and site structure, measured as Google recrawls the site.
An Award-Winning SEO Agency
Penalty recovery at Primal is handled by the search team behind these regional and global awards, including Search Marketing Agency Of The Year at Agency Of The Year Malaysia.
See All Awards- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- WinnerAgency Of The Year SEOSearch Engine Land Awards
- WinnerBest Overall SEO Initiative EnterpriseSearch Engine Land Awards
- WinnerBest In-House TeamAPAC Search Awards
SEO Services At Primal
After a recovery, the same team can run the SEO work that keeps the site within Google’s guidelines.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Malaysia.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
One search plan across several countries and languages, with the right page shown in each market.
Link Building
Links from relevant Malaysian and regional publishers, earned through editorial outreach.
Content Marketing
Service pages, guides and articles written for buyers and for search.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s solution for Google rankings and citations in ChatGPT, Gemini, Perplexity and Google AI Overviews, run as one program.
How A Google Penalty Recovery Runs
A 5-stage process, from the first ranking drop to a site that meets Google’s guidelines again.
Diagnose
Search Console reports, ranking data and Google update dates checked to confirm whether the drop comes from a manual action, an algorithm update or a technical fault.
Results From Our Search Programs
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Fashion Retail
Polo Haus93.24% More Revenue In 8 Months56.71%Increase in new users68.89%Increase in keywords within the top 10087.67%Increase in website page viewsAn on-site search review, recommendations and on-site and off-site fixes brought more impressions, clicks and a higher click-through rate.View case study 
Food Retail
Mahnaz Food342% Increase In Organic Purchases In 6 Months+342%Increase in organic purchases+352%Increase in organic revenue94%Keywords ranking on 1st pageAfter a technical review, Primal created a bilingual content strategy in English and Malay, targeting commercial and educational keywords.View case study
Your Google Penalty Questions Answered
How do I know if my site has a Google penalty?
Open the Manual Actions report in Google Search Console. If it lists an issue, a Google reviewer has applied a manual action to your site or to some of its pages. If the report is empty and rankings fell close to the date of a confirmed Google update, the drop is algorithmic, and no penalty notice exists. A drop on the day of a redesign or a site migration usually points to a technical cause.
Do I need to disavow links?
Most sites do not. Disavowing a link means asking Google to ignore it when it assesses your site, through a file uploaded in Search Console. Google advises using it only when many spam, artificial or low-quality links point to your site and they have caused a manual action, or are likely to. Primal asks the linking sites to remove links first and disavows only what remains.
How long does Google penalty recovery take?
It depends on the cause. For a manual action, the fixes come first, then the reconsideration request, and Google says most reviews take several days or weeks. For an algorithm drop there is no request to file, and rankings return as Google recrawls and reassesses the fixed pages, which can take months.
What happens if Google rejects the reconsideration request?
Google’s reply says which issues remain. Primal fixes those, adds the evidence and files the request again. A first request that documents every fix lowers the chance of a rejection.
What do your Google penalty recovery services include?
Finding the cause of the drop, fixing content, links and technical issues, link removal requests, a disavow file where one is needed, the reconsideration request for a manual action, and tracking after the fixes. The search team behind Primal’s SEO services does the work.
Speak To A Senior Search Specialist
A 30-minute conversation about your ranking drop, what Search Console shows and what Google penalty recovery would involve for your site.
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