Programmatic Advertising In Malaysia
Primal is a programmatic advertising agency in Malaysia, buying display, video and audio ads across ad exchanges with your audience data and reporting every placement against your targets.
Brands That Plan Their Media With Primal
One Campaign Across Many Publishers
Programmatic advertising in Malaysia lets one campaign buy impressions across many news, lifestyle, video and audio publishers at once, through automated auctions that price each impression as the page or stream loads. The same buying tools reach your own customer lists and site visitors outside Google and Meta, and cap how often one person sees an ad across every publisher in the plan. Primal plans each programmatic campaign around who you need to reach, checks where the ads ran, and reports reach and conversions against your targets.
What Our Programmatic Advertising Services Cover
Our programmatic work has 6 parts. The plan sets which come first for your brand.
- Media PlanningFormats, publishers, audiences and budget set against your reach and lead targets before any spend starts.
- Demand-Side Platform BuyingCampaigns run on a demand-side platform (DSP), the software that bids for each impression across ad exchanges as it becomes available.
- Audience DataYour customer lists and site visitors, targeting by page topic, and audience segments from data providers where the platform offers them.
- Display, Video And AudioBanner ads, video ads on publisher sites and apps, and audio ads on streaming and podcast platforms, each judged on the measure that fits it.
- Brand SafetyInclusion and exclusion lists, content category settings and viewability checks, so ads run on pages that suit your brand and in positions people can see.
- ReportingImpressions, viewability, reach and frequency, clicks, conversions, cost per thousand impressions (CPM) and return on ad spend (ROAS), with the list of sites and apps where your ads ran.
Recognised For Media Strategy And Data
Primal’s media work has won regional awards, including Silver for Excellence In Personalisation Marketing at the Marketing Excellence Awards Malaysia, for a Primal Malaysia campaign.
See All Awards- SilverExcellence In Personalisation MarketingMarketing Excellence Awards Malaysia
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
More Advertising Services At Primal
Programmatic runs beside display, native and video advertising. Each has its own page, and one team plans them on one budget.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
How A Primal Programmatic Campaign Runs
A 5-stage process, from the audience plan to reports that show where every impression ran.
Plan Audiences And Formats
Who to reach, which formats and publishers fit, and the targets for reach, cost per thousand impressions and conversions.
Results From Our Advertising Work
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study 
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MilConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
Your Programmatic Advertising Questions Answered
Is programmatic advertising worth it for my brand?
Programmatic is worth it when you need reach beyond Google and Meta, or want to show ads to your own customer lists across many publishers at once. It needs a budget large enough to test audiences and formats. A small budget usually returns more on search and social first, and we say which fits in the first conversation.
How do I choose a programmatic advertising agency in Malaysia?
Ask which demand-side platform the agency buys through, whether you will see the placement reports, how media costs and fees are shown, and which case studies it can share with figures. Check how it measures conversions beside reach.
How do you keep ads on suitable sites?
Each campaign runs with inclusion or exclusion lists, content category settings and frequency caps. The placement report is reviewed during the campaign, and sites that do not suit your brand are removed.
How is programmatic advertising reported?
Each report shows impressions, viewability, reach and frequency, clicks and conversions, with CPM and cost per acquisition (CPA), and the list of sites and apps where your ads ran.
Do you run programmatic campaigns outside Malaysia?
Yes. One campaign can buy across several Southeast Asian markets, planned with colleagues in our Bangkok and Singapore offices and reported on one plan.
Speak To Our Programmatic Team
A 30-minute conversation with a senior media specialist about your audiences, your formats and the publishers your buyers read.
Request A ConversationOther Services You May Be Considering
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.