The Challenge
UNIQLO wanted to be more aggressive in its reach and visibility in the Malaysian market, with efforts to integrate ecommerce and stores, merging the best of online and offline (O2O).
The goal was to increase the omnichannel ratio, where the existing customer base shops both offline and online, while growing the number of UNIQLO app users as well.
Our Approach
Primal developed and executed a paid media strategy that kept UNIQLO present across the target audience’s journey, from awareness of new and upcoming collections to conversion on UNIQLO’s weekly limited offers and promotions.
Outcomes Achieved
- 225%Return on Ad Spend (ROAS) on All Campaigns (Facebook and Google)
- RM 6MilConversion Value on All Campaigns (Facebook and Google)
- 459KUNIQLO App Installs
Key Insights
- UNIQLO wanted more of its existing customers to shop both online and in store, and more people using the UNIQLO app.
- Paid media followed the audience from new collections to the weekly limited offers.
- Across all Facebook and Google campaigns, conversion value reached RM 6Mil.
