The Challenge
Polo Haus started out in the 1980s as a small fashion retail store that sold footwear exclusively for men, and gradually changed to casual ready-to-wear clothing for men. Its extensive range of clothing is available at boutique stores and at outlets within major department stores in Malaysia.
To keep up with the ever-changing market and to ensure easy access for customers, Polo Haus is available on its website and on online shopping applications.
Our Approach
Primal Malaysia began a comprehensive on-site search engine optimisation (SEO) review of the Polo Haus website, provided recommendations, and implemented on-site and off-site SEO fixes to improve the website’s performance.
With these fixes in place, the Polo Haus website gained more impressions, more clicks and a higher click-through rate from organic search over the 8 months.
Outcomes Achieved
- 56.71%Increase in New Users
- 68.89%Increase in Keywords within Top 100
- 87.67%Increase in Website Page Views
Key Insights
- Polo Haus started with men’s footwear in the 1980s and gradually changed to casual ready-to-wear clothing for men.
- Its clothing is available at boutique stores, at outlets in major department stores, on its website and on online shopping applications.
- The on-site and off-site SEO fixes brought more impressions, more clicks and a higher click-through rate from organic search.
