The Challenge
Box of Bricks is a LEGO® Certified Store, supporting a more creative and resilient society by bringing fun, imaginative and creative play with LEGO® to all ages.
It was important for Box of Bricks to gain brand visibility on Google Search and to drive organic conversions in the market.
Our Approach
Box of Bricks engaged Primal for full search engine optimisation (SEO), including on-site work, off-site work and link building, to make sure its website met the latest requirements of Google’s algorithm updates, while growing its authority online to compete with other brands.
Outcomes Achieved
- 220.6%Increase in Website Traffic
- 564.3%Increase in Quarterly Transactions
- 52%Increase in Keywords on Page 1
Key Insights
- As a LEGO® Certified Store, Box of Bricks needed brand visibility on Google Search and organic conversions.
- The SEO work covered on-site and off-site work, plus link building.
- The aim was a website that met the latest requirements of Google’s algorithm updates, with the authority online to compete with other brands.
