YouTube Ads Malaysia For Reach And Leads
Primal is a YouTube advertising agency in Malaysia and a Google Premier Partner, planning in-stream, Shorts and Demand Gen campaigns around reach, leads and revenue.
Brands That Advertise With Primal
Video Reaches Buyers Before They Search
A buyer may watch your video on YouTube today and search for your brand next week. YouTube campaigns do one of two jobs: reach and recall, with in-stream, bumper and Shorts ads, or action, with Demand Gen campaigns that send viewers to your site. Primal plans each campaign for one job, with the video length each placement needs, measures it on the result that job should bring, and checks the change in searches for your brand that follows.
What Our YouTube Advertising Services Cover
Our YouTube work has 6 parts. The plan sets which come first for your brand.
- In-Stream AdsAds that play before, during or after other videos, skippable after 5 seconds or non-skippable, chosen by what the campaign needs.
- Shorts AdsVertical video ads between Shorts on phones, for brands whose buyers watch short video.
- Bumper AdsAds of 6 seconds or less that cannot be skipped, used to repeat one message to people who have seen a longer ad.
- Demand Gen CampaignsVideo and image ads on YouTube, Discover and Gmail with a link to your site, with bidding set toward leads or purchases.
- Audience TargetingCustomer lists, people who watched your videos or visited your site, in-market and custom segments, and the channels and topics your buyers watch.
- MeasurementViews, view rate, reach and frequency, conversions and return on ad spend (ROAS), with Brand Lift studies where the budget qualifies, reported against the targets in the plan.
Award-Winning Media Planning
Primal’s media work has won regional awards, including Gold for Performance Marketing at the Marketing Excellence Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
More Advertising Services At Primal
YouTube runs beside the other Google campaigns and short video on TikTok. Each has its own page, and one team plans them on one budget.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
How A Primal YouTube Campaign Runs
A 5-stage process, from the job each campaign does to reports on views, reach and the actions that followed.
Set The Job
Reach, consideration or action, with a target for each, such as cost per view, cost per thousand impressions (CPM) or cost per lead.
Results From Our Advertising Work
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study 
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MilConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Fast Food
McDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study
Your YouTube Advertising Questions Answered
How do I choose a YouTube ads agency?
Ask how the agency matches each video to a format, how it measures results beyond views, and which campaigns it can show with figures. Check its Google partner status as well. Primal is a Google Premier Partner.
Do I need new videos to advertise on YouTube?
Your existing brand or product videos can often run as in-stream ads, with shorter cuts for bumper and Shorts placements. We review the videos you have and say which formats they fit and what is missing.
How are YouTube ads in Malaysia reported?
Each report shows views, view rate, reach and frequency, clicks and conversions, and the change in searches for your brand where it can be measured, against the targets in the plan.
How long until YouTube ads show results?
Reach and view campaigns deliver as soon as the ads are approved. Demand Gen and other conversion campaigns need several weeks of conversion data for bidding to settle, and a steady cost per lead usually takes a few months of video and audience tests.
Can YouTube ads run with our Google Search campaigns?
Yes. Primal runs YouTube, Search and Performance Max (PMax) in one plan, so people who watched your video can be shown your search ads, and the budget split follows the results.
Speak To Our YouTube Advertising Team
A 30-minute conversation with a senior media specialist about your videos, your audiences and what YouTube advertising in Malaysia can do for your brand.
Request A ConversationOther Services You May Be Considering
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.