Digital Marketing Services Planned As One Program
Primal’s digital marketing services in Malaysia cover SEO, AI search, advertising, web design and strategy. One team plans the channels together, so budget goes where it earns the most and every report uses the same numbers.
Brands That Use Our Digital Marketing Services
Every Channel On One Plan
When SEO, AI search and advertising sit with different suppliers, each one reports its own numbers and nobody owns the result. Primal plans search, AI search and advertising together, with one senior lead accountable for the targets, so a change in one channel shows up in the plan for the others.
Our Services
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Malaysia.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
One search plan across several countries and languages, with the right page shown in each market.
Link Building
Links from relevant Malaysian and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
ElevateSEO™
Primal’s AI search and SEO solution for Google rankings and AI citations, run as one program.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, planned and reported with your Meta campaigns.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
ChatGPT Ads
Campaigns on the advertising formats inside ChatGPT.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
Web Design
Websites designed for your buyers and for search, and quick to load on phones.
Web Development
Custom websites and web applications, from WordPress to custom code.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.
How An Engagement With Primal Runs
A 5-stage engagement model, from the first conversation to a plan that changes with the results.
Conversation
A senior strategist learns your goals, your markets and your current results.
Results From Our Digital Marketing Services
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Fast Food
McDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study
Your Digital Marketing Services Questions Answered
Which digital marketing services does Primal offer in Malaysia?
SEO, AI search, Google, Meta, TikTok and YouTube advertising, web design and development, landing pages, conversion rate optimisation (CRO), content marketing and marketing strategy, all from one team.
Can I start with one service?
Yes. Many programs start with one service, such as SEO or Google Ads, and add others once the plan shows where the next return is.
How do you report results across services?
One report covers every channel you run with us, measured against the targets agreed in the plan, so you see the result of the program and of each channel.
Do your digital marketing services cover markets outside Malaysia?
Yes. Programs can run across several Southeast Asian markets with colleagues in our Bangkok and Singapore offices.
Who runs my account?
A senior practitioner leads the plan from the first conversation. The integrated Primal team delivers across the services in the plan, with specialists brought in where a channel needs them.
Speak To A Strategist
A 30-minute conversation with a senior strategist about your goals and the services that fit them.
Request A Conversation