Native Advertising Malaysia On News And Lifestyle Sites
Primal is a native ads agency in Malaysia, placing sponsored articles and recommended content on news and lifestyle sites and reporting the readers, clicks and enquiries each placement brings.
Brands Readers In Malaysia Know
Ads That Read Like The Page Around Them
Native ads take the format of the site they appear on, such as a sponsored article on a news site or a recommended story under an article, labelled as sponsored. Readers choose them the way they choose any article, by the headline and the image. Primal plans native advertising in Malaysia around the questions your buyers ask, writes headlines and articles that answer them, and sends readers to a page with a clear next step.
What Our Native Advertising Services Cover
Our native work has 6 parts. The plan sets which come first for your brand.
- Sponsored ArticlesArticles on news and lifestyle sites, written to answer a buyer question and labelled as sponsored content.
- Recommended ContentHeadline and image ads in the recommended story units under articles on publisher sites, linking to your article or landing page.
- In-Feed Native AdsAds in the article lists of publisher sites and apps, in the same layout as the stories around them.
- Headline And Image TestsSeveral headlines and images for each article, compared on click-through rate (CTR) and on what readers do after the click.
- Destination PagesArticle and landing pages that give readers a clear next step, with tracking checked before launch.
- ReportingImpressions, clicks, reading time, enquiries, cost per acquisition (CPA) and return on ad spend (ROAS), reported by publisher and by headline against the targets in the plan.
Recognised For Media Strategy
Primal’s media work has won regional awards, including Bronze for Excellence In Media Strategy at the Marketing Excellence Awards.
See All Awards- BronzeExcellence In Media StrategyMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
More Advertising Services At Primal
Native advertising runs beside display, programmatic and social ads. Each has its own page, and one team plans them on one budget.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns planned around leads, with creative tested to find what converts.
YouTube Ads
Video ads on YouTube, planned for reach or for action.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Advertising
All paid channels planned as one budget against your lead and revenue targets.
Native Ads For Readers In Malaysia
Primal Malaysia works from Mercu 2 in KL Eco City, with 15 people in Malaysia. We write native headlines and sponsored articles in English and Bahasa Malaysia where your buyers read both, and target placements by state or city, so spend goes to readers in the places you serve.
How A Primal Native Campaign Runs
A 5-stage process, from your buyers’ questions to reports by publisher and by headline.
Find The Questions
The questions your buyers ask before they enquire, taken from your search data and the enquiries you receive.
Results From Our Advertising Work
Fast Food
US Pizza366% Increase In Revenue In 3 Months366%Increase in revenueRM55.73Decrease in cost per acquisition by 54%Google Ads across the Display Network, Search and Performance Max, to streamline the customer journey from awareness to purchase.View case study 
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MilConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Air Filtration
AAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsPlanning, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study
Your Native Advertising Questions Answered
Is native advertising worth it for a business in Malaysia?
Native advertising is worth it when your buyers research before they decide, and an article can answer their questions better than a short ad. It suits considered purchases such as property, education, finance and healthcare. It is judged on what readers do after the click, so we report enquiries beside clicks.
How do I choose a native ads agency?
Ask who writes the articles and headlines, how the agency tests them, whether reports show results by publisher and by headline, and how enquiries from native readers are tracked on your site.
Are native ads labelled as advertising?
Yes. Sponsored articles and recommended content carry a sponsored or advertisement label set by the publisher or the ad network. We write the copy to be useful to the reader with that label in place.
How long until native advertising shows results?
Clicks start as soon as the placements are approved. Finding the headlines, images and publishers that bring enquiries usually takes several weeks of tests, and a steady cost per enquiry usually takes a few months.
Can native ads run with our search and social campaigns?
Yes. Readers who clicked a native ad can be shown remarketing ads on Google and Meta, and Primal plans native, search and social advertising on one budget and one report.
Speak To Our Native Advertising Team
A 30-minute conversation with a senior media specialist about the questions your buyers ask and where native ads can reach them.
Request A ConversationOther Services You May Be Considering
Content Marketing
Service pages, guides and articles written for buyers and for search.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Marketing Strategy
A plan that sets the channels, the budget split and the targets before money is spent.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.