The Challenge
AAF Asia is a leading global manufacturer of air filtration solutions and air filters, and engaged Primal to plan the strategy for its lead generation campaigns in the Malaysian market. Its challenge was finding the most efficient way to use its budget to maximise performance in a niche market. AAF Asia also wanted to increase traffic to its website.
Our Approach
Primal planned, set up and carried out extensive optimisation across search engine marketing and Facebook campaigns, with the objective of generating high-quality leads. Primal also focused on gathering traffic to the AAF Asia website through Facebook traffic campaigns.
Outcomes Achieved
- 98%Decrease in Cost Per Acquisition (CPA) across Google & Facebook
- 1812%Increase in Conversion Rate
- 457.77%Increase in Sessions
Key Insights
- In a niche market, the challenge was finding the most efficient way to use the budget.
- Search engine marketing and Facebook campaigns aimed at high-quality leads, while Facebook traffic campaigns brought visitors to the website.
- Across Google and Facebook, the cost per acquisition fell by 98%.
