The Challenge
US Pizza is a Malaysian brand that sells original recipe pizza. It opened its first outlet in Penang, then expanded to other states in Malaysia.
As a fast food restaurant with outlets in busy cities, US Pizza struggled to compete with several mature pizza brands. Moreover, the online food ordering business is always competitive, especially during the COVID-19 pandemic.
Our Approach
Primal designed a holistic Google Ads strategy that comprised the Google Display Network, Search Engine Marketing (SEM) and Performance Max, to streamline the customer journey from awareness to purchase, in order to increase online orders.
Outcomes Achieved
- 366%Increase in Revenue
- RM55.73Decrease in Cost per Acquisition (CPA) by 54%
Key Insights
- US Pizza competed with several mature pizza brands, and online food ordering was competitive during the pandemic.
- One Google Ads plan covered the customer journey from awareness to purchase, across Display, Search and Performance Max.
- Revenue increased 366% within 3 months.
