The Challenge
PURAS was relying heavily on platforms such as Shopee and Lazada to drive revenue, but high commission fees were reducing its profits. It wanted to stay competitive on these marketplaces while slowly encouraging customers to buy directly from its own website, so it could save costs, have more control over its customers and grow a stronger business for the long term.
Our Approach
Primal enabled Meta Advantage+ Shopping to use targeting driven by artificial intelligence, dynamic creative and automated optimisation, to reach high-intent users and maximise conversions. At the same time, Primal paired Google Performance Max with Search campaigns, to combine strong keyword intent with cross-channel reach at every stage of the funnel, for stronger overall online revenue.
Outcomes Achieved
- 197.37%Increase in Meta Conversion
- 61.14%Increase in Google Return on Ad Spend (ROAS)
- 137.5%Increase in Blended ROAS
Key Insights
- PURAS relied on Shopee and Lazada, and their commission fees were reducing its profits.
- The aim was to stay competitive on the marketplaces while encouraging customers to buy directly from the PURAS website.
- Meta Advantage+ Shopping reached high-intent users, while Performance Max and Search campaigns paired keyword intent with cross-channel reach.
