The Challenge
Grand Seiko’s website suffered from poor website speed and a lack of structure, which negatively affected the crawlability of the website and its Core Web Vitals scoring.
Our Approach
Primal’s main goal was to ensure that the crawlability of the website was optimal for Google.
We prioritised improving the website speed and creating a site structure, as well as refreshing the content to drive more relevance. This caused a significant increase in rankings within a short period of time.
Outcomes Achieved
- 107%Increase in Organic Traffic
- 109%Increase in Search Visibility
- 40%Of Keywords on Page 1
Key Insights
- Poor speed and a lack of structure affected both the crawlability of the website and its Core Web Vitals scoring.
- The main goal was crawlability that is optimal for Google.
- Website speed, site structure and refreshed content came first, and rankings increased significantly within a short period of time.
