The Challenge
Quiksilver had been running Collaborative Performance Advertising Solution (CPAS) campaigns on its own. It was looking to improve its campaign performance even further by pushing new arrivals with seasonal promotions through CPAS campaigns.
Our Approach
Primal executed CPAS campaigns across Shopee with a primary focus on driving online purchases. This was achieved by implementing consistent optimisations, such as restructuring the campaign, using audiences and maximising conversions, to enhance campaign performance in driving revenue to Quiksilver’s Shopee store.
Outcomes Achieved
- 172%Increase in Return on Ad Spend (ROAS)
- 105%Increase in Revenue
- 69%Decrease in Cost per Conversion with RM56
Key Insights
- Quiksilver already ran CPAS campaigns itself and wanted more from its new arrivals and seasonal promotions.
- Primal restructured the campaign, used audiences and optimised for conversions on Shopee.
- Return on ad spend increased 172% in 2 months.
