The Challenge
Boony & Co was experiencing low online revenue and lacked a strong digital presence to compete effectively in the market. Earlier campaigns resulted in high impressions but 0 conversions online.
The brand needed support in growing its brand visibility through social media, while identifying the right content direction to engage its target audience. It also needed strategic content selection, to position itself better and capture opportunities in the online market.
Our Approach
Primal developed a strategic social media growth plan centred on high-intent ad creatives, paired with trending, platform-native content, to accelerate account visibility and audience engagement.
To convert this visibility and engagement into purchases, Primal launched Collaborative Performance Advertising Solution (CPAS) campaigns that sent traffic from social platforms directly to the Boony & Co Shopee store. In parallel, Primal ran and optimised Shopee in-platform ads to capture high-intent shoppers and maximise overall revenue.
Outcomes Achieved
- 5.2xReturn on Ad Spend (ROAS) on Shopee In-Platform Ads
- 70%Increase in Shopee Search Clicks
- 360%Increase in Unique Product Impressions
Key Insights
- Earlier campaigns brought high impressions but 0 online conversions.
- High-intent ad creatives were paired with trending, platform-native content, for account visibility and audience engagement on social media.
- CPAS campaigns sent social media traffic to the Shopee store, and Shopee in-platform ads reached high-intent shoppers on the marketplace.
