The Challenge
Nature2U was a newly launched e-commerce platform with a range of groceries, fresh produce and everyday essentials. At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and through a Google Form.
As Nature2U positioned itself, it needed to gain brand visibility on Google Search and wanted to drive organic conversions in a highly competitive market.
Our Approach
Primal Malaysia first performed technical, on-site and off-site search engine optimisation (SEO), providing Nature2U with recommendations and best practices to further improve its current website experience. The focus was on gaining organic impressions and clicks, to improve the SEO performance of the website.
Outcomes Achieved
- 109%Increase in Website Traffic
- 43.45%Increase in Conversions Quarter by Quarter
- 45%Increase in Keywords on Page 1
Key Insights
- At the start of the pandemic in 2020, Nature2U ran on word-of-mouth and a Google Form alone.
- In a highly competitive market, Nature2U needed brand visibility on Google Search and organic conversions.
- The work combined technical, on-site and off-site SEO with recommendations and best practices for the website.
