The Challenge
HELLA is an automotive parts supplier from Germany that wanted to extend its business to Malaysia.
HELLA reached out to Primal to focus on increasing its revenue and store visits, with the objective of increasing its return on ad spend (ROAS), especially during the promotion seasons (Double Day and Payday), primarily through promotional campaigns for its Shopee store.
Our Approach
Primal executed Collaborative Performance Advertising Solution (CPAS) campaigns across Shopee with a primary focus on driving online purchases. This was achieved by implementing consistent optimisations, such as restructuring the campaign, using audiences and maximising conversions, to enhance campaign performance in driving revenue to the HELLA Official Store.
Outcomes Achieved
- 283%Return on Ad Spend (ROAS) Increase
- 144%Increase in Revenue
- 75%Cost per Conversion Decreased with RM24.66
Key Insights
- HELLA, an automotive parts supplier from Germany, wanted to grow its business in Malaysia through its Shopee store.
- The focus was return on ad spend in the Double Day and Payday promotion seasons.
- Restructuring the campaign, using audiences and maximising conversions increased ROAS 283% in 5 months.
