96% Increase in Reach and Impressions

Durian36 faced the considerable challenge of moving from a traditional, event-based business model to a modern e-commerce operation. Although the brand’s long-standing history carried significant value, it was not being effectively leveraged in the digital space. A central hurdle was building an online presence that truly reflected their premium reputation as the “Fruits Top 1 Department Store.” The task required defining a clear digital identity that would appeal to a discerning audience, going beyond straightforward product sales to create a compelling brand story. The priority was to translate their established offline authority into online trust and measurable conversions.