We focused on capturing high-intent search traffic and maximising conversion value across the full consumer journey. Our team built a paid media framework combining Search Engine Marketing (SEM) with Google’s Performance Max, backed by granular audience signals and value-based automated bidding. A key part of how Primal approached this project was by optimising product feeds and directing initial budget toward high-value consumer segments from the outset, making sure every ringgit spent had a clear path to revenue.
Renowned for quality, safety and innovation, we go beyond just products.
