We focused on building a dual-funnel approach to move users from external marketplaces to PURAS’s own website. Our team analysed historical performance to identify where high-intent traffic was being lost to third-party platforms, then designed a framework to redirect that demand toward higher-margin channels. A key part of how Primal approached this project was by combining precise audience segmentation with a phased transition plan, keeping the brand competitive on marketplaces while steadily growing direct sales and profit retention.
Formulated for Body, Mind, Emotions.
